Home / Knowledge / News / Apparel/Garments / Clothing is a major sales factor in the outdoor industry
Clothing is a major sales factor in the outdoor industry
05
Jul '08
It's chic and functional: No wonder outdoor clothing is in such high demand. These practical and casual garments have become popular for both mountain tours and everyday use around town.

“Over the past few years, the entire nature sports movement has really taken off, making it a driving force for trends and fashions,” says Stefan Reisinger, Project Manager for OutDoor.

The international trade show features the entire range of outdoor clothing, from extreme mountain climbing gear to casual wear. OutDoor takes place 17-20 July 2008 in Friedrichshafen and is open exclusively for trade visitors.

Over 800 exhibitors – roughly 80 percent from abroad – will be represented at OutDoor 2008. Some 18,000 trade visitors and more than 800 media representatives from around the world are expected to attend this year's event.

Over the past few years, the European outdoor market has grown rapidly and continuously expanded its range of products. Although the outdoor sector used to focus mainly on equipment, clothing has been rapidly gaining in importance.

Nowadays, outdoor fashions do more than just meet the functionality requirements of nature sports - they are also making inroads into the world of urban streetwear and setting new fashion trends.

Clothing now occupies over 50 percent of the exhibiting area at OutDoor. “A few years ago, the focus was primarily on alpinism, expeditions and climbing - the target group was a fairly manageable number of 'adventurers' who placed top demands on their equipment,” says Reisinger.

Now outdoor clothing has entered the fast lane of the industry. The innovations developed here directly benefit the world of leisure fashions.

Virtually everyone enjoys spending their free time in a chic yet windproof, waterproof and breathable jacket. This has helped outdoor fashions to develop into a strong growth market with a huge market volume in Europe.

Outdoor dealers and the outdoor lifestyle market in Europe reported a 2.6-percent increase in sales in 2006 to 5.49 billion euros. Germany is Europe's largest outdoor market with 1.66 billion euros.

According to a current industry analysis by consulting firm BBE Retail Experts, outdoor sales in Germany are expected to rise by nearly seven percent (over 100 million euros) by the year 2011.

In the largest submarket alone, the outdoor clothing sector, experts anticipate sales to soar by nine percent over the next three years to 978 million euros.

“The demand here is significantly influenced by the fashion factor. Functionality remains important, but the fashion aspect is gaining in importance,” says Hansjürgen Heinick, who wrote the current industry analysis.

At the industry's top international exhibition, nearly all the relevant brands are showing their latest collections. The clothing ranges from high-tech and functional to light and casual.

No other event offers such a complete selection of products. “Functionality and fashion are merging. Top outdoor brands are offering fashion-oriented collections, while fashion labels are adding functional characteristics to their products,” explains Reisinger.


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search