Home / Knowledge / News / Apparel/Garments / Clothing is a major sales factor in the outdoor industry
Clothing is a major sales factor in the outdoor industry
05
Jul '08
It's chic and functional: No wonder outdoor clothing is in such high demand. These practical and casual garments have become popular for both mountain tours and everyday use around town.

“Over the past few years, the entire nature sports movement has really taken off, making it a driving force for trends and fashions,” says Stefan Reisinger, Project Manager for OutDoor.

The international trade show features the entire range of outdoor clothing, from extreme mountain climbing gear to casual wear. OutDoor takes place 17-20 July 2008 in Friedrichshafen and is open exclusively for trade visitors.

Over 800 exhibitors – roughly 80 percent from abroad – will be represented at OutDoor 2008. Some 18,000 trade visitors and more than 800 media representatives from around the world are expected to attend this year's event.

Over the past few years, the European outdoor market has grown rapidly and continuously expanded its range of products. Although the outdoor sector used to focus mainly on equipment, clothing has been rapidly gaining in importance.

Nowadays, outdoor fashions do more than just meet the functionality requirements of nature sports - they are also making inroads into the world of urban streetwear and setting new fashion trends.

Clothing now occupies over 50 percent of the exhibiting area at OutDoor. “A few years ago, the focus was primarily on alpinism, expeditions and climbing - the target group was a fairly manageable number of 'adventurers' who placed top demands on their equipment,” says Reisinger.

Now outdoor clothing has entered the fast lane of the industry. The innovations developed here directly benefit the world of leisure fashions.

Virtually everyone enjoys spending their free time in a chic yet windproof, waterproof and breathable jacket. This has helped outdoor fashions to develop into a strong growth market with a huge market volume in Europe.

Outdoor dealers and the outdoor lifestyle market in Europe reported a 2.6-percent increase in sales in 2006 to 5.49 billion euros. Germany is Europe's largest outdoor market with 1.66 billion euros.

According to a current industry analysis by consulting firm BBE Retail Experts, outdoor sales in Germany are expected to rise by nearly seven percent (over 100 million euros) by the year 2011.

In the largest submarket alone, the outdoor clothing sector, experts anticipate sales to soar by nine percent over the next three years to 978 million euros.

“The demand here is significantly influenced by the fashion factor. Functionality remains important, but the fashion aspect is gaining in importance,” says Hansjürgen Heinick, who wrote the current industry analysis.

At the industry's top international exhibition, nearly all the relevant brands are showing their latest collections. The clothing ranges from high-tech and functional to light and casual.

No other event offers such a complete selection of products. “Functionality and fashion are merging. Top outdoor brands are offering fashion-oriented collections, while fashion labels are adding functional characteristics to their products,” explains Reisinger.


Must ReadView All

Courtesy: American & Efird

Textiles | On 20th May 2018

A&E introduces Repel

American & Efird (A&E), a global leader in industrial sewing thread...

Archroma working with House of Denim Foundation

Textiles | On 20th May 2018

Archroma working with House of Denim Foundation

Archroma, a leader in colour and specialty chemicals, has joined...

Courtesy: Amazon

Textiles | On 20th May 2018

Amazon opening first fulfillment centre in Tucson

Amazon.com is opening its first fulfillment centre in Tucson, which...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search