Home / Knowledge / News / Apparel/Garments / Injinji: the Official Sock of Badwater
Injinji: the Official Sock of Badwater
07
Jul '08
Injinji, the San Diego-based pioneer of performance toe socks or “tsoks,” has been named the “Official Sock” of the Badwater Ultramarathon, one of the most eminent long-distance running events taking place this summer.

“Our socks are all about performance – Badwater is the ultimate test, and the perfect platform to showcase our products,” explained Injinji co-founder Randuz Romay.

Mirroring the mittens-versus-gloves concept, Injinjis break the traditional sock mold with a design that enables the entire foot to perform naturally and efficiently.

The tsoks allow each toe to function individually, resulting in proper balance, posture and gripping, and the seamless, lightweight construction alleviates performance-hindering foot problems commonly experienced by those participating in Badwater.

Covering 135 miles over a 14,000-foot cumulative elevation gain, the legendary Badwater pits 90 of the world's toughest athletes against each other in a non-stop race from Death Valley to Mt. Whitney, CA, July 14-16. With race temperatures often reaching up to a grueling 120 degrees, Badwater is true test of will and athleticism.

“We are really pleased to have Injinji's support, and can say with absolute certainty that Injinji socks are a must-have for anyone participating in ultramarathons, especially the Badwater,” said Chris Kostman, race director for the event.

Now moving into its fifth year of sponsoring Badwater, Injinji provides every participant with a pair of performance toe socks prior to the race, and also sponsors its own team.

Team Injinji has placed first in the women's competition twice, and Injinji athletes Monica Sholz, Akos Konya and David Goggins have all nabbed the race's top three spots while wearing tsoks.

In addition to Team Injinji, more than half of last year's competitors wore the performance toe socks and finished the race without any foot problems.

“To actually witness someone run and finish this race, you never come back the same. You always remember the lessons from that road,” Romay said.

“We're honored to be such an integral part of Badwater.” The elite runners, marathoners, coaches, and adventure and ultra athletes that make up Team Injinji have all enhanced their performance and alleviated foot problems with Injinjis, their sock of choice.

Injinji


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Courtesy: ITMF

Textiles | On 20th Jul 2017

ITMF'17 themed on tech, trade, climate in disruptive times

The International Textile Manufacturers Federation (ITMF), an...

Textiles | On 20th Jul 2017

RIL’s Q1 FY18 petrochemicals revenue up 22.9% y-o-y

Reliance Industries Limited (RIL) has reported its financial...

Interviews View All

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X