Home / Knowledge / News / Apparel/Garments / H&M to give men access to the most exciting trends
H&M to give men access to the most exciting trends
11
Jul '08
It's time for men to get more from fashion. Starting this season at thirty stores worldwide, H&M will be pushing menswear to the next level. With a new ever-updated selection sold in its own dedicated area, H&M will give men access to the most exciting trends around. The first collection will arrive mid September.

“This is a very exciting concept with a much higher fashion level,” says Ann-Sofie Johansson, H&M's head of design. “Men have become more into fashion and more daring when it comes to details and silhouettes which is great to see”

At thirty must-visit stores, H&M will offer men their most forward-looking fast fashion yet. The capsule collection goes from big ideas - jumpsuits, fake fur coats - to the pieces where clever design is pushed to the limit. Menswear right now is all about choice, which means tailoring goes from both sleek, grey and active, to more flamboyant dogtooth check suits with wide lapels. Trouser styles include all the key shapes from cropped and skinny to Jodhpur style and bootcut.

Checks are the big casual statement of the moment, with great lumberjack shirts to wear the whole weekend long, or plaid trousers for those who want a twist on their daywear look. Big knits are a huge story in menswear right now, and the new collection allows H&M designers to turn up the volume, transforming cardigans into outerwear and making an oversize scarf the centrepiece of an outfit.

Indeed accessories are a big part of the fashion-forward world, like the faux fur scarf to add a touch of luxury to your look, or the brilliant brown leather bag to carry you through the day.

For those men who want to be fashion insiders, they'll now be able to get those hard-to-find pieces at H&M. Ready to try the all-in-one craze? At H&M, you'll find the most perfect jumpsuit around, with just the right mix of utility and wearability.

Want the surprise of a faux-fur coat? There it is, cut with just the right amount of oversized swagger. Desperate for the new way of distressing? Try the “Jackson Pollock” inspired yellow-splattered trousers. And this is just for starters. As the seasons move on, H&M will be spotlighting all the big trends that matter in menswear.

CONCEPT: High fashion at an affordable price
COLOURS: Black, white, grey with splashes of colour
FABRICS: Cotton, wool, wool flannel, faux fur
KEY PIECES: Oversized knit cardigan, jumpsuit, bootcut trousers, lumberjack shirt, Jodhpur trousers, white tuxedo suit, faux fur scarf.

The collection will be available in: Austria, Belgium, Canada, China (Hong Kong), Denmark, France, Germany, Italy, Japan, The Netherlands, Spain, Sweden, Switzerland United Kingdom and United States.

HENNES & MAURITZ AB


Must ReadView All

HFPA alerts member firms on latest US tariff announcement

Textiles | On 20th Jul 2018

HFPA alerts member firms on latest US tariff announcement

The US Home Fashion Products Association (HFPA) has alerted its...

Courtesy: YKK

Textiles | On 20th Jul 2018

Japanese firm YKK explores opening office in Uzbekistan

Japanese company YKK recently discussed with the Uztuqimachiliksanoat ...

India's retail sales to cross $1,244.58 bn by 2018: study

Apparel/Garments | On 20th Jul 2018

India's retail sales to cross $1,244.58 bn by 2018: study

Growing at a rate of about 15 per cent and registering a double digit ...

Interviews View All

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


July 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search