Home / Knowledge / News / Apparel/Garments / H&M to give men access to the most exciting trends
H&M to give men access to the most exciting trends
11
Jul '08
It's time for men to get more from fashion. Starting this season at thirty stores worldwide, H&M will be pushing menswear to the next level. With a new ever-updated selection sold in its own dedicated area, H&M will give men access to the most exciting trends around. The first collection will arrive mid September.

“This is a very exciting concept with a much higher fashion level,” says Ann-Sofie Johansson, H&M's head of design. “Men have become more into fashion and more daring when it comes to details and silhouettes which is great to see”

At thirty must-visit stores, H&M will offer men their most forward-looking fast fashion yet. The capsule collection goes from big ideas - jumpsuits, fake fur coats - to the pieces where clever design is pushed to the limit. Menswear right now is all about choice, which means tailoring goes from both sleek, grey and active, to more flamboyant dogtooth check suits with wide lapels. Trouser styles include all the key shapes from cropped and skinny to Jodhpur style and bootcut.

Checks are the big casual statement of the moment, with great lumberjack shirts to wear the whole weekend long, or plaid trousers for those who want a twist on their daywear look. Big knits are a huge story in menswear right now, and the new collection allows H&M designers to turn up the volume, transforming cardigans into outerwear and making an oversize scarf the centrepiece of an outfit.

Indeed accessories are a big part of the fashion-forward world, like the faux fur scarf to add a touch of luxury to your look, or the brilliant brown leather bag to carry you through the day.

For those men who want to be fashion insiders, they'll now be able to get those hard-to-find pieces at H&M. Ready to try the all-in-one craze? At H&M, you'll find the most perfect jumpsuit around, with just the right mix of utility and wearability.

Want the surprise of a faux-fur coat? There it is, cut with just the right amount of oversized swagger. Desperate for the new way of distressing? Try the “Jackson Pollock” inspired yellow-splattered trousers. And this is just for starters. As the seasons move on, H&M will be spotlighting all the big trends that matter in menswear.

CONCEPT: High fashion at an affordable price
COLOURS: Black, white, grey with splashes of colour
FABRICS: Cotton, wool, wool flannel, faux fur
KEY PIECES: Oversized knit cardigan, jumpsuit, bootcut trousers, lumberjack shirt, Jodhpur trousers, white tuxedo suit, faux fur scarf.

The collection will be available in: Austria, Belgium, Canada, China (Hong Kong), Denmark, France, Germany, Italy, Japan, The Netherlands, Spain, Sweden, Switzerland United Kingdom and United States.

HENNES & MAURITZ AB


Must ReadView All

India’s garment imports from Bangladesh up 56% post-GST

Apparel/Garments | On 12th Dec 2017

India’s garment imports from Bangladesh up 56% post-GST

India has imported $87.4 million worth of readymade garments from...

Coats acquires yarn manufacturer Patrick Yarn Mill

Textiles | On 12th Dec 2017

Coats acquires yarn manufacturer Patrick Yarn Mill

Coats, the world’s leading industrial thread manufacturer, has...

Trade & consumers want MDR free digital payments: CAIT

Apparel/Garments | On 12th Dec 2017

Trade & consumers want MDR free digital payments: CAIT

Transaction charges like the merchant discount rate (MDR) applicable...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search