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Customized innerwear, new fad in town!
14
Jul '08
Customized intimatewear like lingerie, panties as well as bras, have been a popular trend in Western countries for past few years.

Now, however, this field is slowly expanding its reach to developing countries of Asia, especially China.

It has been noted that several underwear manufacturers in Changzhou city, Jiangsu Province, are adopting this technique and are receiving surprisingly good response.

Experts say that women, particularly belonging to 20-35 years age-group, are opting for customized underwear. This helps them obtain the product with style, size, and color of their choice. This makes the garment not only unique but also more comfortable and attractive.

Besides, the price of customized bra in Changzhou is reasonable enough, within the range of 25-35 yuan per piece. Thus, middle-class working women are now being provided with a chance to indulge themselves and carry their outfits with perfection.

Some of the leading underwear manufacturers in other parts of China are also planning to explore this new avenue. For instance, Aimer Group recently announced that it is preparing to set up a 'bras customization department', which will help clients identify and procure underwear that actually enhances their figure.

Fibre2fashion News Desk - China

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