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Dress shirt distributor to unveil Van Heusen Sportswear Program
17
Jul '08
Eurostyle de Mexico, S.A. de B.V., A.C. and Ben Betesh International S.A. d/b/a Euro CVH S.A. de C.V. have been licensed by Phillips-Van Heusen Corporation to manufacture and market a full range of Van Heusen sportswear and accessories and operate Van Heusen retail stores in Mexico.

The Van Heusen brand, which dates back to the early 1900s, has had a presence in the Mexican market for more than six decades. Euro CVH has been granted the right under the license agreement to manufacture and market in Mexico woven and knit shirts, knitwear, pants, jeans, jackets, hats, caps, socks, shoes, swimwear, T-shirts, underwear, neckwear, khakis, scarves, handkerchiefs and luggage under the Van Heusen brand.

In addition to distribution in Sears Mexico and other department and specialty stores, the license agreement grants Euro CVH the right to open Van Heusen retail stores Mexico and obligates Euro CVH to open seven Van Heusen retail stores by 2012. The licensee will also coordinate the establishment of shop-in-shops in Mexican retail stores.

In addition to PVH's namesake Van Heusen brand, Euro CVH will market products under the Editions by Van Heusen label, unique to the Mexican market, and the Studio by Van Heusen brand.

"The Van Heusen brand has a rich history and superb consumer recognition in the Mexican market," said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. "By expanding our partnership with Euro CVH, we are taking an important step in projecting a singular image for our namesake brand with a company that clearly understands the power and prestige of the brand."

Euro CVH became the Mexican distributor for dress shirts under PVH's owned Van Heusen and Calvin Klein brands and its licensed Geoffrey Beene brand in 2006, and prior to such time, Euro CVH held a license from PVH for such products. The current distribution arrangement also includes dress shirts under the Chaps brand, for which PVH holds rights as licensee from PRL USA, Inc. and The Polo Lauren Company, LP, and, beginning in Fall 2008, will include PVH's ARROW dress shirts as well.

"We are extremely excited about this opportunity to build on our strong, mutually beneficial relationship with PVH," said Mauricio Sacal, Chief Executive Officer of Eurostyle. "The Van Heusen brand is an icon of American apparel, with a track record of almost a century of style and quality. We consider it a privilege to continue its rich history in Mexico."

Phillips-Van Heusen Corporation


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