Home / Knowledge / News / Apparel/Garments / Element 21 bags Best Product Award for 'CarroTex' at ICAST
Element 21 bags Best Product Award for 'CarroTex' at ICAST
21
Jul '08
Element 21 Golf Company, the leading manufacturer of advanced Scandium Alloy golf and fishing equipment, announced that it has won best product award at The International Convention of Allied Sportfishing Trades (ICAST), the world's largest sportfishing trade show, being held at the Las Vegas Convention Center from July 16-18th.

The Company won in the best Clothing Category with the introduction of the "CarroTex" insulation in its line of Wind, Rain and Ice thermal rain gear. This is the second year that Element 21 has won Best product awards at the iCAST, which is the cornerstone of the sportfishing industry, helping to drive sportfishing companies' product sales year round. From buyers to media to exhibitors, ICAST annually attracts 7,000 members of the international sportfishing community.

"This is our entry point into the hunting and fishing clothing market. Once again, our technology outperforms and delivers. The sports clothing market, yet again, will expand our sales and revenue opportunities in 2008-2009, just as entry into the fishing market did last year," said Nataliya Hearn, President and CEO of Element 21.

"Due to the overwhelming response our freshwater and saltwater rods have already received, we believe that our latest products will help build on our reputation for innovation. We also believe that our Winning apparel line will allow us to generate the same interest among fishermen that our fishing rods have."

Element 21 winning Wind, Fire and Ice thermal rain gear showcases the Company's new "CarroTex" insulation. "CarroTex" is ultra thin, only 2 mm thick in Wind, Rain and Ice, but provides an insulation value equal to eight times that of conventional insulations such as Poly Fill or Thinsulate.

"CarroTex" is composed of 90% air making it a highly effective insulator and has the lowest thermal conductivity of any material known to man. "CarroTex" is 100% breathable, extremely strong and durable, supple, as well as 100% fire resistant and uses a person's body heat for warmth.

In the same way it keeps heat in, it keeps cold out because of its low thermal conductivity creating kind of a greenhouse effect within the suit. Another feature of "CarroTex" is that it does not lose insulation value in compression as do other insulations such as Thinsulate and Poly Fill. You can sit on an ice cold rock, lean up against a snow covered tree and never notice a thing.

Ken Whiting, dubbed "THE WIZARD OF RODS" by Field & Stream writer John Merwin, has been instrumental in developing Element 21 winning products. Whiting, who is widely known and respected in the tackle industry for his innovation and technology, brings to Element 21 some 27 years of successful product design and development experience. Ken has won six "Best of Show"s in the rod category out of the seven years he has been in the tackle industry, with five of them back to back.

Element 21 Golf Company


Must ReadView All

Bangladesh garment exports rise 7.46% in July-Nov '17

Apparel/Garments | On 11th Dec 2017

Bangladesh garment exports rise 7.46% in July-Nov '17

Readymade garment exports from Bangladesh increased 7.46 per cent in...

Karl Mayer opens new workshop in Vietnam

Textiles | On 11th Dec 2017

Karl Mayer opens new workshop in Vietnam

Karl Mayer, Germany’s leading textile machinery firm, has announced...

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Textiles | On 11th Dec 2017

Cotton USA promotes cotton at TITAS Taiwan tradeshow

Cotton USA, which promotes US cotton fibre and manufactured cotton...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search