Home / Knowledge / News / Apparel/Garments / Graj + Gustavsen to create new retail brand for Madura Garments
Graj + Gustavsen to create new retail brand for Madura Garments
28
Jul '08
Graj + Gustavsen (G+G), an integrated branding firm known for building and revitalizing consumer brands, announced that it was retained by Madura garments, a division of Aditya Birla Nuvo, to create a global retail brand. G+G conceptualized the brand identity, image, store design and positioning of Peter England PEOPLE, a new vertically branded retail concept catering to India's burgeoning middle class.

“We built on the heritage and brand equity of Peter England to expand the trusted menswear brand into a unique retail experience designed to engage and entertain the entire family,” said Simon Graj, Founding Partner of G+G.

“Working closely with the team in India, we created Peter England PEOPLE, a modern, international, fun retail experience in a loft-like space that serves as a gallery for a colorful mix of products and interactive store elements. Inspired by India's rich marketplace of bazaars and vibrant energy, Peter England PEOPLE blends a global perspective with local market flavor.”

The first Peter England PEOPLE store opened in May 2008 in Mumbai. The 15,000 square-foot apparel and accessories store includes men's, women's, children's, babies, and youth departments, with such interactive features as a photo booth and custom T Shirt bar. The company's aggressive growth plans include the opening of four additional stores this summer in Bangalore, Hyderabad, and Delhi, with a total of 10 stores by the end of fiscal year 2008-2009.

“We were very pleased to work with Graj + Gustavsen, as their insight into international retail trends and consumer behavior along with their expertise in creating retail experiences proved invaluable in creating Peter England PEOPLE,” said Peter England PEOPLE CEO Zeena Freeman. “We believe we now have the right platform in place to become India's favorite family brand and the dominant specialty apparel retailer, which we can ultimately expand into countries around the world.”

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 18 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Graj + Gustavsen Inc


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Prime Minister Narendra Modi dedicating the Deendayal Hastkala Sankul to the nation, in Varanasi, Uttar Pradesh on September 22, 2017. Courtesy: PIB

Textiles | On 25th Sep 2017

Handicrafts trade facilitation centre opens in Varanasi

Prime Minister Narendra Modi dedicated the Deendayal Hastkala Sankul, ...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search