Home / Knowledge / News / Apparel/Garments / Graj + Gustavsen to create new retail brand for Madura Garments
Graj + Gustavsen to create new retail brand for Madura Garments
28
Jul '08
Graj + Gustavsen (G+G), an integrated branding firm known for building and revitalizing consumer brands, announced that it was retained by Madura garments, a division of Aditya Birla Nuvo, to create a global retail brand. G+G conceptualized the brand identity, image, store design and positioning of Peter England PEOPLE, a new vertically branded retail concept catering to India's burgeoning middle class.

“We built on the heritage and brand equity of Peter England to expand the trusted menswear brand into a unique retail experience designed to engage and entertain the entire family,” said Simon Graj, Founding Partner of G+G.

“Working closely with the team in India, we created Peter England PEOPLE, a modern, international, fun retail experience in a loft-like space that serves as a gallery for a colorful mix of products and interactive store elements. Inspired by India's rich marketplace of bazaars and vibrant energy, Peter England PEOPLE blends a global perspective with local market flavor.”

The first Peter England PEOPLE store opened in May 2008 in Mumbai. The 15,000 square-foot apparel and accessories store includes men's, women's, children's, babies, and youth departments, with such interactive features as a photo booth and custom T Shirt bar. The company's aggressive growth plans include the opening of four additional stores this summer in Bangalore, Hyderabad, and Delhi, with a total of 10 stores by the end of fiscal year 2008-2009.

“We were very pleased to work with Graj + Gustavsen, as their insight into international retail trends and consumer behavior along with their expertise in creating retail experiences proved invaluable in creating Peter England PEOPLE,” said Peter England PEOPLE CEO Zeena Freeman. “We believe we now have the right platform in place to become India's favorite family brand and the dominant specialty apparel retailer, which we can ultimately expand into countries around the world.”

Graj + Gustavsen is a New York based strategic and creative branding firm. For over 18 years, G+G has partnered with brand owners, investors, and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and Brands.

Graj + Gustavsen Inc

Must ReadView All

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Textiles | On 27th Feb 2017

Textile industry can boost South African economy: Minister

The textile industry is one of the most strategic platforms through...

Courtesy: Invista

Textiles | On 27th Feb 2017

Invista explores alternatives for apparel & textile trade

Invista, one of the world's largest integrated producers of chemical...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search