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Intimate wear industry has a bright future - Experts
30
Jul '08
The innerwear industry in China has immense scope of making profits as the demand in domestic market is growing continuously. As a result, most of the intimate wear manufacturers are trying different methods to grab bigger market share and earn profit.

According to a survey conducted, from the total money Chinese women spend on garments, almost 8 percent is used on the purchase of innerwear. This figure is expected to increase by 10 percent in next six months.

Strong demand in local as well as global market, has made the underwear industry of China worth approximately 500 billion yuan.

According to the State Business Information Center, in last 10 years, both domestic average annual sales and sales growth of innerwear, has been about 15 percent, which is much higher than the GDP growth level.

The annual output at present is estimated around 30 billion pieces and annual sale is nearly 130 billion yuan. The yearly sales volume of major brands like Yiershuang, AB, Topnew and Jifa has exceeded one billion yuan, helping these labels become extremely famous among other contemporary brands.

Industry insiders opine that the intimate wear sector is rapidly growing as the entire industrial chain has gradually improved.

Fibre2fashion News Desk - China

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