Home / Knowledge / News / Apparel/Garments / Team USA to wear Nike designed basketball uniform at Olympic
Team USA to wear Nike designed basketball uniform at Olympic
05
Aug '08
As the USA Basketball Men's National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to release a new commercial spot that captures the essence of the team's selfless play and commitment to the squad's ultimate goal, Olympic gold.

Set to the score of Marvin Gaye's memorable performance of "The Star Spangled Banner" at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

"This select group of players are putting aside individual recognition and instead placing their trust in the US colors and each other," said Joaquin Hidalgo, Nike Vice President of Global Brand Marketing. "The story we've created illustrates their commitment to this team, to winning, and representing their country in Beijing."

Featuring NIKE Inc athletes such as Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye's performance of the National Anthem, a two and a half minute version of the commercial will air on August 5, following the final episode of "Road To Redemption presented by NIKE" on ESPN2.

In addition to the two and a half minute commercial, a 60-second and 30-second version of the ad will begin airing nationally August 8. All versions of the commercial will also be available for viewing at www.nikebasketball.com. The ads were developed with Wieden+Kennedy Portland.

Outfitting Team USA:
For the Beijing Games, The USA National Basketball teams will wear a new Nike designed basketball uniform that eliminates 25 centimeters of material and reduces the weight by 31 percent when compared with current uniforms. Nike's new uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform.

In addition to The USA squad's uniform design, several members of USA Men's National Team, including Kobe Bryant will wear the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created.

Nike Inc

Must ReadView All

Apparel/Garments | On 10th Dec 2016

Amazon India aims to be India’s biggest fashion retailer

Since fashion is the second biggest ecommerce category in India,...

Apparel/Garments | On 10th Dec 2016

Kathy Ireland extends license with PPI Apparel till 2023

Clothing brand Kathy Ireland Worldwide has extended its partnership...

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search