Home / Knowledge / News / Apparel/Garments / Team USA to wear Nike designed basketball uniform at Olympic
Team USA to wear Nike designed basketball uniform at Olympic
05
Aug '08
As the USA Basketball Men's National Team continues on its quest to reclaim hoops supremacy in international competition in Beijing, Nike is set to release a new commercial spot that captures the essence of the team's selfless play and commitment to the squad's ultimate goal, Olympic gold.

Set to the score of Marvin Gaye's memorable performance of "The Star Spangled Banner" at the 1983 NBA All-Star Game in Los Angeles, the spot takes viewers into a USA Basketball team practice and showcases the collection of star-studded athletes taking part in basketball drills and scrimmages and ultimately uniting as one team.

"This select group of players are putting aside individual recognition and instead placing their trust in the US colors and each other," said Joaquin Hidalgo, Nike Vice President of Global Brand Marketing. "The story we've created illustrates their commitment to this team, to winning, and representing their country in Beijing."

Featuring NIKE Inc athletes such as Kobe Bryant, LeBron James, Jason Kidd, Carmelo Anthony (Jordan Brand), Chris Paul (Jordan Brand) and Dwyane Wade (Converse), along with actual footage of Marvin Gaye's performance of the National Anthem, a two and a half minute version of the commercial will air on August 5, following the final episode of "Road To Redemption presented by NIKE" on ESPN2.

In addition to the two and a half minute commercial, a 60-second and 30-second version of the ad will begin airing nationally August 8. All versions of the commercial will also be available for viewing at www.nikebasketball.com. The ads were developed with Wieden+Kennedy Portland.

Outfitting Team USA:
For the Beijing Games, The USA National Basketball teams will wear a new Nike designed basketball uniform that eliminates 25 centimeters of material and reduces the weight by 31 percent when compared with current uniforms. Nike's new uniform also features Nike Aerographics, an engineered mesh providing zoned cooling that reduces up to half the yarn, making it more lightweight and breathable. An exclusively designed "We the People" graphic, inspired by USA's rich history, is also integrated into the uniform.

In addition to The USA squad's uniform design, several members of USA Men's National Team, including Kobe Bryant will wear the new USA Nike Hyperdunk colorway. The Nike Hyperdunk is 18 percent lighter than the average Nike basketball shoe and is the lightest and strongest basketball shoe Nike has ever created.

Nike Inc


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.0%
No
13.0%
Skip
17.0%

Total Votes: 100

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.0%
No
30.0%
Skip
7.0%

Total Votes: 100

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.0%
No
9.0%
Skip
3.0%

Total Votes: 100

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.0%
No
8.0%
Skip
9.0%

Total Votes: 100


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search