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Itochu to be the sole importer & seller of Albino clothing brand
07
Aug '08
Itochu Corporation acquired exclusive rights for the import and sale of the women's fashion brand, "Albino D'Amato" (commonly known just as Albino), a brand which has drawn great attention among the Milano fashion week. Having concluded an agreement giving Itochu exclusive rights for importing and sales with the Italian company Albino S.R.L., market development will take place from the spring-summer season of 2009, through the distributor Almond Eye (head office: Ebisu, Shibuya Ward, Tokyo; President Masaki Shirahama).

"Albino" is a women's fashion brand by the up-and-coming Milanese designer Albino D'Amato. D'Amato studied architecture in Rome, then moved to Paris and graduated from the Ecole de la Chambre Syndicale de la Couture. He then built up a career as a designer for Emanuel Ungaro and Guy Laroche, and after working as an outside designer for Versace, Emilio Pucci, Dolce & Gabbana, Armani and so on, he finally established his own brand using his own name in 2004, as “Albino D'Amato.”

With the support of well-known Neapolitan architect Gianfranco Fenizia, the Albino 2005 spring-summer collection was shown in an art gallery in the Place des Vosges in Paris. His collection was presented in the 2005 Milano fashion week, and to add further to this official debut, he was chosen to appear in “Who's on next?,” a Vogue-led project which chooses the next generation of designers, and has also gained a good reputation amongst fashion journalists. In this, the fifth season since the debut of Albino, it has already become a name to be reckoned with, vying for number one in popularity in the Milano fashion week.

Currently, Albino S.R.L., based in Milan, represents an astonishingly successful collaboration between the design creation skills of Albino D'Amato and the management of Gianfranco Fenizia. The company is active internationally in business not only in Europe but also in the United States, Japan, Sydney, Hong Kong, Russia and many other places. The company's creations are sold in shops at the forefront of the fashion industry, such as Banner (Milan), Luisa Via Roma (Firenze), Saks Fifth Avenue (New York), Mercury (Moscow) and so on, being passionately supported by international buyers.

The Albino brand has so far been available in Japan in multi-brand shops which buy direct from the manufacturer, but for the spring-summer season of 2009 Itochu Corporation will be the sole importer, selling Albino clothing with a women's wear focus through numerous well-placed multi-brand shops, department stores and through Almond Eye.

Though at first appearing deceptively simple, the primary features of Albino clothes are the playful use of layers and emphasis on volume, the sheer number of tucks and various methods of making folds in the material, and a general use of fine detail that has charmed the haute couture.

The clothes are targeted at women in their twenties or thirties actively expressing themselves and sensitive to trends in fashion. Retail prices vary between ¥150,000-200,000 for dresses, ¥150,000-250,000 for jackets, ¥70,000-150,000 for shirts, ¥120,000-180,000 for skirts, ¥100,000-140,000 for pants and ¥70,000-100,000 for knitwear. The sales plan looks toward turnover in the area of ¥300,000,000 in three years time.

Itochu Corporation

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