Home / Knowledge / News / Apparel/Garments / Internet buzz judges Parade Uniforms 'Best Dressed' at Olympic
Internet buzz judges Parade Uniforms 'Best Dressed' at Olympic
08
Aug '08
Canadian Olympians unveiled their official parade uniforms in the Parade of Nations at Beijing 2008 Opening Ceremony. The uniforms consist of a super lightweight athletic windbreaker featuring a Canada fusion print, coupled with an a-line skirt for women and club trouser for men.

"Hbc has a long history of supporting the Canadian Olympic Movement and athletes," says Jeffrey Sherman, Hbc President and CEO. "We are proud to dress them for their debut at the Games and to financially support them in getting there."

The pieces use a state-of-the-art "Sublimation" printing technique, a gradation of Maple Leafs layered over a graphic 8 all over pattern. Each windbreaker has a large maple leaf printed on the back body and "Canada" bamboo-inspired script stacked vertically on the front as homage to Chinese calligraphy.

"Our athletes were thrilled with their uniforms during Outfitting this week and have received overwhelmingly positive feedback from other athletes in the Olympic Village," says Tu Ly, Hbc Olympic Apparel designer.

"The Canadian team uniforms have already been rated as best-dressed by Internet bloggers in the days leading up to the Games."

The designs for parade wear and the clothing designed for the medal podium are athlete-only pieces not available for sale to the public. The latest Olympic collection is a highly-styled fusion of Canadian and Chinese symbolism.

"Canada" is proudly written in both English and Chinese and the Maple Leaf is used on select items. The primary colours for the collection are hometown red and white.

Hbc's Olympic design team worked with high-performance athletes from across Canada to design the collection. The collection meets fashion and functional needs with clothing that incorporates performance fabrics that provide UV protection, four-way stretch, odour resistance, and wicking and cooling properties for ultimate comfort in Beijing's expected climate. The clothing is also eco-friendly, using materials such as bamboo, cotton blends, cacona and organic cotton.

Canada's Olympic team members in Beijing each received 25 items as part of the 2008 team package, including leisure wear, jackets, pants and shorts, hoodies, T-shirts, shoes and luggage.

Most of the pieces will be available for sale as replica wear both in Bay and Zellers stores, online and at Canada House and the BC Pavilion during the 2008 Olympic Games.

Hbc is the Official Clothing and Luggage Supplier to the Canadian Olympic team and the Official Department Store Partner and General Merchandise Retailer in Canada until 2012.

The Hbc Foundation has also committed to raising $20 million through 2012 to help fund our athletes, their training facilities and their national sports organizations. To date, the company has already raised nearly $6 million toward its goal.

Funds are raised on Canada Day at the Hbc Run for Canada in communities across the country and at an annual charity golf tournament.

Hudson's Bay Company


Must ReadView All

GMAC urges Cambodia to push fabric-forward rule in RCEP

Apparel/Garments | On 17th Oct 2017

GMAC urges Cambodia to push fabric-forward rule in RCEP

Representatives from the Garment Manufacturers Association of...

Alibaba to invest $15 billion in DAMO Academy for research

Textiles | On 17th Oct 2017

Alibaba to invest $15 billion in DAMO Academy for research

Alibaba will invest $15 billion over the next several years in its...

Pressure on  Indian textiles exporters to ease by Q3: ICRA

Textiles | On 17th Oct 2017

Pressure on Indian textiles exporters to ease by Q3: ICRA

Pressures on the profit and debt levels of textiles exporters is...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search