Eco-friendly Fabdesigns focuses on classic lifestyle clothing
Fabdesigns Inc announced its' contemporary knitwear brand, Concetta Bruce, has a unique program focused on developing contemporary lifestyle apparel exclusively for the specialty market.
The company which uses yarns from renewable sources such as Rayon – made from wood pulp – bamboo, and other natural fibers stocks only raw materials and makes customized knitwear here in the USA for retailers of better and designer goods. The company already sells to some of the top specialty stores in the USA who are keen on differentiating their stores and maintaining a unique identity in an overly competitive industry.
“We already fill a distinctive niche in the specialty store market, supplying exquisite art-to wear which is high quality, on trend and reasonably priced,” says Connie Huffa, Director of Design who has more than 15 years of experience as a knitwear designer.
“We are completely vertical which means we create everything in house, designs, fabrics, silhouettes and even our trims. We don't stock any finished garments, only premium quality yarns from the USA and Europe. This saves on energy, materials and space among many other things. The one thing that any designer worries about these days is cheap, imported knock-offs. We don't have that issue. Every piece is made to order by in house expert craftsmen and artists.
We sell to finer shops across the USA, Canada and the Caribbean who want items 'touched by hand' without the worry of seeing a similar, but less impressive flavor of the same style down the block. So, these specialty boutique customers get the 'real' fashion they want with out the frustration of seeing the styles saturating the market in department stores and discounters.
If a larger chain wants to buy from us, we make them their own exclusive styles that suit their customers and climate. We're small enough and agile enough to develop individuality for these stores without the outrageous costs of amassing huge inventories of perishable fashion.”
How do they do it? Their business model is an extremely flexible mass customization process. The buyer views a collection of 75 to 100 samples, then mixes and matches bodies, fabrics, and colors - what ever they want for their stores. There is a 3 piece minimum per color and style only. Many companies talk about a seemingly illusive concept called 'mass-customization.'
This company lives and breaths it into every order. Achieving successful sell-throughs for boutiques of all sizes has made Concetta Bruce one of the quickest growing “boutique brands” in the industry. Their sales in regular sizes have doubled and tripled over the past few years. The company added plus sizes in 2007.
Fabdesigns, privately held since 1988, evolved from a high end R&D firm to design house in 2001. The corporation, located in North Hollywood, California also operates a division that works exclusively with upscale clients, including 5 star resorts, which demand unique, premium quality items in limited production. They are in Showrooms in Dallas, Los Angeles and Atlanta.