Home / Knowledge / News / Apparel/Garments / Chickies, 'must have' accessory for style-conscious females
Chickies, 'must have' accessory for style-conscious females
29
Aug '08
With back-to-school and fall shopping in full swing, the new “must have” accessory for style-conscious females this season is Chickies Cleavage Coverage by Juls & Meg -- a strapless pullover that easily attaches to any bra.

San Antonio native and boutique owner Marla Mason Ross, who conceived and is now patenting the product, sees her invention as a more practical answer to the everyday fashion dilemmas posed by plunging necklines and revealing fabrics than today's tanks or camisoles.

“After listening to my own customers struggle with how to wear today's fashions modestly, and comfortably, I took it upon myself to create a 'fake tank' - - not a dickey but a Chickie - - that is both functional and trendy,” said Marla Mason Ross creator of Chickies.

“I designed Chickies to end just below the bust line, enabling stylish ladies of all ages to achieve the popular layered look without the excess fabric that can be uncomfortable, especially here in the Texas heat.” Ross, a third generation owner of Adelante Boutique, grew up surrounded by the world of women's fashion and retail.

Chickies easily snap around the front straps of your favorite halter, racer-back, nursing or standard bra. The perfect solution for office, work or school dress codes, and a convenient option for nursing moms, this accessory offers a comfortable, cooler alternative to camisoles. Ross' revolutionary Chickies also eliminate the irritation and hassle many women associate with today's camis, which can be stuffy, “tug and pull,” ride up, or slip off the shoulders.

Chickies are currently available in four different sizes (small, medium, large and x-large). They come in the following solid color palates black, white, ivory, tan, chocolate, turquoise, and hot pink to coordinate underneath a wide variety of wardrobe options from wrap tops and dresses to sweaters, blouses and any other revealing neckline. Lace and thermal prototypes are currently in the works with plans to launch in time for the holiday season.

Ross recently relocated manufacturing operations from Los Angeles to Houston-based Hotline Embroidery further adding to the product's Lone Star roots. The brand's label will soon reflect its Texas connection once production efforts are fully transitioned.

Chickies are sold exclusively online at julsandmeg.com and are currently available for in-store purchase at the following retail locations: Adelante Boutique in San Antonio and Austin, Texas; Bloom Maternity and Grove Hill Ltd. in San Antonio, Texas; and Coquette Intimates in Lafayette, La.

Juls & Meg


Must ReadView All

EU, Japan finalise Economic Partnership Agreement

Textiles | On 18th Dec 2017

EU, Japan finalise Economic Partnership Agreement

Building on the political agreement reached in principle during the...

WTO, ITC launch cotton portal to enhance transparency

Textiles | On 18th Dec 2017

WTO, ITC launch cotton portal to enhance transparency

The World Trade Organisation (WTO) and the International Trade Centre ...

India much behind China in containerised cargo capacity

Textiles | On 18th Dec 2017

India much behind China in containerised cargo capacity

India’s total containerised cargo capacity of 8.75 million...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search