Home / Knowledge / News / Apparel/Garments / Weber Shandwick to assist lingerie company Eveden
Weber Shandwick to assist lingerie company Eveden
24
Sep '08
Weber Shandwick announced it was selected as U.S. public relations agency of record for Eveden Inc, the U.S. division of Eveden Group, a U.K. based luxury lingerie and swimwear business.

Weber Shandwick has been selected to assist the company's public relations efforts through traditional and online media relations support.

The partnership will extend Eveden's global public relations efforts and complement the company's current relationship with SLAM, a division of Weber Shandwick, UK, which has handled a variety of projects including a viral marketing campaign for the company.

Weber Shandwick's consumer marketing practice in New York will conduct consumer and corporate media relations supporting Eveden's portfolio of brands including Fantasie, Freya, Fauve, Goddess and Elomi and the company's cup-sized swimwear lines under the Freya and Fantasie brands.

A leader in the full-busted and full-figured niche lingerie market, Eveden's products are engineered to provide a perfect fit for any size, while offering high fashion designs its customers crave.

"As the average bust size in the United States continues to grow, Eveden answers consumer demands with specifically designed products for a previously limited category," said Tracy Lewis, Eveden Group CEO.

"The Weber Shandwick team will help take our communication efforts to the next level by extending our 'fit message' and creating a greater awareness of our product offerings."

"Eveden is a great addition to our armoire of fashion brands," said Gail Heimann, president Weber Shandwick New York.

"The company is a true leader in the lingerie industry and has partnerships with leading luxury retailers which provide fashionable solutions to women. We look forward to working with them to increase their brand awareness with key audiences."

Weber Shandwick


Must ReadView All

Building of Ethiopian textile unit by Chinese firm starts

Textiles | On 22nd Jan 2018

Building of Ethiopian textile unit by Chinese firm starts

Chinese firm Wuxi No. 1 Cotton Mill will build a textile plant in...

JD.com to invest $3.1 bn to revive industry in NE China

Apparel/Garments | On 22nd Jan 2018

JD.com to invest $3.1 bn to revive industry in NE China

To back the government’s campaign to revitalize the traditional...

SIMA makes pre-budget recommendations to Indian govt

Textiles | On 22nd Jan 2018

SIMA makes pre-budget recommendations to Indian govt

Exemption of 5 per cent goods and services tax (GST) on raw cotton,...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search