Home / Knowledge / News / Apparel/Garments / Gain competitive advantage with your employee's workwear
Gain competitive advantage with your employee's workwear
08
Oct '08
Conventional wisdom says "clothes make the man or woman." But a published study by researchers from the University of Pennsylvania and Stanford University suggests it's more about how competitive-minded companies use colors and emblems to personalize their employee apparel that truly gets them noticed a fact that takes on added significance during tough economic times.

"It's what researchers refer to as 'identity signaling,'" says Adam Soreff, Senior Communications Manager at UniFirst Corporation, a leading supplier of business uniforms and workwear.

"Personalized employee uniforms provide a more professional business image, along with visual clues about a company's overall business mission.

As a result, such apparel helps provide front-of-mind consciousness and confidence. And that's where every company wants to be when spending gets tight."

The identity signaling study, which appeared in the Journal of Consumer Research (Vol. 34), notes people generally possess "a drive to differentiate themselves from others ... when situational pressures make individuals feel overly similar."

In business, such differentiation often focuses on products and services, but Soreff notes, "It's astute managers who realize the complementary role that worker apparel can play in allowing companies to stand apart from their competition."

As an example of identity signaling at work, UniFirst's Soreff points to the easily recognizable Pullman brown uniforms worn by UPS personnel.

"If you see someone carrying a box or envelope wearing that particular uniform, you quickly surmise it's a UPS employee and associate him or her with timely and efficient package deliveries. That's identity signaling at work."

And when companies add logos and other custom emblems into their workwear, Soreff says identity signaling becomes markedly stronger by further visually promoting individual brands and worker responsibilities.

A recent national survey by Harris Interactive underscored the competitive advantage companies gain via identity signaling.

The survey revealed two of three men and three of four women viewed companies with personalized uniforms as being "more professional."

In turn, Soreff says, such recognition instills a greater sense of consumer confidence in the marketplace and increased sense of pride in uniform wearers ... contributing to overall company success. "And that," he says, "is ultimately one of the truest definitions of being 'dressed for success.'"

UniFirst


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X