Home / Knowledge / News / Apparel/Garments / VO2Max high-tech sports apparel maker keen on exports
VO2Max high-tech sports apparel maker keen on exports
10
Oct '08
VO2Max, Brazil-based high-tech sports apparel maker, is keen to spread its reaches overseas. Mr Marcelo Torres, Founder, confirmed to Fibre2fashion that the Company was eagerly preparing to serve foreign markets.

He believes that other countries will receive the VO2Max products very well. However, he stresses, that detailed research of the potential markets was extremely necessary.

"We want guidance to arrive in the best market, choose potential partners, and understand what standards to follow. We feel that we may start with sales to one or up to three shops so as to learn how to export", says Torres.

Mr Marcelo Torres, Brazilian cyclist, established this company four years ago. Talking about the beginnings, he said that he was always dissatisfied with the material his sports-wear was made of. Despite being renowned brands, they didn't offer maximum comfort.

Thus, he himself started designing garments and the solution, out of polyamide, was very well accepted by the market in Brasília and in the whole of Midwestern Brazil.

Company with 12 seamstresses and produces 1,300-1,500 items a month, has Federal District and Goiás, Minas Gerais, São Paulo and Rio de Janeiro as its main clients.

Mr Torres stressed that the reason for the huge success of VO2Max in such a short time is the continued innovation. One of the unique fabric applications of the Company allows cyclists to be seen by cars at night.

He stated, "We use intelligent fabrics, with special nanotechnology treatment, which brings protection against bacteria and also against UVA and UVB ultraviolet light."

Information about VO2Max was presented during the Brazilian Micro and Small Business Support Service (Sebrae) Training Week, in Brasília, from September 29 to October 3.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 22nd Apr 2017

Strong rupee & weak trade to affect textile exporters

Textile and apparel exporters' earnings and EBITDA margins will be...

Textiles | On 22nd Apr 2017

Myntra acquires InLogg

With an aim to strengthen supply chain and logistics, Flipkart-owned...

Textiles | On 22nd Apr 2017

Aditya Birla Group launches new variant Liva Crème

After its successful launch of high quality fabric Liva in 2015,...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search