Interviews
Now get a fit of your choice with "Instant Button" for Jeans
20 Oct '08
2 min read
KTR Enterprise, a new business venture focused on bringing to market a host of new and innovative methodologies to improve the fit of both women's and men's clothes, today announced the launch of its first major clothing accessory--the patent pending "Instant Button™ for Jeans."
This new product will help people to enjoy a much better fit at the waist and could result in significant cost savings for consumers as jeans no longer have to be replaced as their owners' weight changes.
In response to consumers' ongoing struggles to fit into their favorite pairs of designer jeans, KTR has designed a simple but innovative solution for both sexes--a removable button that can be moved up and down the waistline on a daily basis--or as frequently as necessary--and can provide the same perfect fit for jeans all day, every day.
A variety of factors can impact the waistline and therefore the fit of a pair of jeans. People who wear in-between sizes may need to adjust the button to create a more snug fit, and the Instant Button™ for Jeans allows them to do just that. Weight loss can also have the same effect, requiring some to tighten their jeans by an inch or more, for a tighter fit.
In addition, people that experience a gap between the body and the back of the waistband can also use the Instant Button™ for a more comfortable fit. No matter the situation, the Instant Button™ for Jeans is a fashionable and quick solution and a great alternative to spending more money on expensive new jeans.
We are so used to tugging our jeans during the day because they fit in the hips but not in the waist," says Nekia Hattley, CEO, and Ja'ire Hattley, Marketing Director at Ja'ire International Couture. "The Instant Button™ totally eliminated that problem for us. And the greatest attribute is that we could use the same button for a number of different pairs of pants. We love it!"
This new product will help people to enjoy a much better fit at the waist and could result in significant cost savings for consumers as jeans no longer have to be replaced as their owners' weight changes.
In response to consumers' ongoing struggles to fit into their favorite pairs of designer jeans, KTR has designed a simple but innovative solution for both sexes--a removable button that can be moved up and down the waistline on a daily basis--or as frequently as necessary--and can provide the same perfect fit for jeans all day, every day.
A variety of factors can impact the waistline and therefore the fit of a pair of jeans. People who wear in-between sizes may need to adjust the button to create a more snug fit, and the Instant Button™ for Jeans allows them to do just that. Weight loss can also have the same effect, requiring some to tighten their jeans by an inch or more, for a tighter fit.
In addition, people that experience a gap between the body and the back of the waistband can also use the Instant Button™ for a more comfortable fit. No matter the situation, the Instant Button™ for Jeans is a fashionable and quick solution and a great alternative to spending more money on expensive new jeans.
We are so used to tugging our jeans during the day because they fit in the hips but not in the waist," says Nekia Hattley, CEO, and Ja'ire Hattley, Marketing Director at Ja'ire International Couture. "The Instant Button™ totally eliminated that problem for us. And the greatest attribute is that we could use the same button for a number of different pairs of pants. We love it!"
KTR Enterprise
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