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indiTailored adds 'Collection'
Nov '08
indiTailored, a new online brand which enables shoppers to design their own custom fit dress shirts, has introduced a new feature called the "Collection" to make ordering affordable custom shirts even easier.

The Collection on the indiTailored site serves as a "virtual stylist" for customers by offering them a selection of dress shirts from which to begin their online custom shirt order. indiTailored customers simply select the shirt most appealing to them from the Collection, make any preferred changes (i.e. change from suggested barrel cuffs to French cuffs), enter personal fit information and proceed to checkout.

indiTailored marries style with technology, providing men a convenient way to shop for custom fit shirts that match both their personal style and busy lifestyle (no trip to the store required!). At www.indiTailored.com, men can personally choose details such as fabric, collar, cuff and more, and indiTailored's online configurator shows real-time changes to the shirt as it is created so the customer can see what his finished order will look like.

"For our customers that need some style guidance, we've added the new Collection to enable them to skip the design-your-own process but still get a custom shirt made just for them," said Marybeth Luber, President of indiTailored.

Each customer's order information, including fit details, is stored indefinitely on indiTailored's site. This enables the customer to easily re-order their perfectly fitting shirt again in the future with just a few clicks of the mouse. Customers can re-order the same shirt, try a different fabric, switch the cuff or collar, add a monogram, or make other desired changes.

indiTailored backs all of its products with a guarantee and offers free fit adjustments as well as a refund policy if the customer is not fully satisfied.

indi also offers custom made jeans for men and women through its custom jeans label, indiDenim. Men's jeans are currently available in two styles with additional styles in the works.

Based in Emeryville, Calif., indi enables customers to take the design process into their own hands and create apparel which reflects their individual style and preferences. indi markets and sells its custom apparel under two brands: indiDenim custom jeans for women and men, and indiTailored custom dress shirts for men. All apparel is made using indi's proprietary fit technology.


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