Home / Knowledge / News / Apparel/Garments / Brandix shares ideas on sustainable water supply at IBM forum
Brandix shares ideas on sustainable water supply at IBM forum
Nov '08
Sri Lanka's Brandix Group was recently invited by IBM to the company's Global Innovation Outlook (GIO) Deep Dive discussion on “Water and the Ocean” in acknowledgement of the Group's commitment to the environment.

Held in Singapore in October, this one-day brainstorming session was attended by more than 40 delegates and visionaries from dozens of countries. The delegates represented all segments of society – business, government, civil society, labour and academia.

These open and candid brainstorming sessions, called “Deep Dives” brought together a diverse set contributors from multi-disciplines and areas of influence to examine specific issues pertaining to 'Water' and 'the Ocean,' said Anusha Alles, Head of Corporate Social Responsibility at Brandix Lanka Ltd., who attended the discussion.

The 40 participants were divided into two groups of 20 each -- one to discuss the issue of 'Water' and the other the issue of 'Ocean.' The group that Brandix was included in discussed Water.

The teams were posed some tough questions about the future of water including opportunities that will spur innovation around water management, trade-offs between water, food and energy production and about the role that should be played by the private sector in ensuring sustainable water supplies.

Ms Alles, who represented Brandix, shared ideas on how to transfer universal principles into specific, strategically-aligned meaningful medium and long term action and briefly outlined her company's experiences at these sessions.

The Global Innovation Outlook (GIO) created in 2004 by IBM is based on the notion that in the era of borderless business, rapid technological development and constant communications, great potential exists for new innovations that could benefit global society.

Sri Lanka's largest apparel exporter and the pioneer of the concept of inspired end-to-end solutions to the apparel industry, Brandix has extensive corporate social responsibility involvements that take the company to the grassroots in rural Sri Lanka.

The Group's CSR efforts are driven by the central corporate theme 'Water is Life' and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need.


Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Jurgen Gauger

‘Buying crowdsourced or creative designs are much more appealing to the...

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search