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'Oreans' - Luxury of silk & comfort of tencel rolled into one
19
Nov '08
Classic Polo has launched another fabulous product called "Oreans". The Royal Classic group, an INR 400-crore Tirupur-based company, was incorporated in 1991. A pioneer in the textiles and garment Industry, the group has been in business since the '60s, having a complete in-house infrastructure worth Rs.110-crore from yarn to garmenting.

Apart from India, the group enjoys a strong customer base in the US, Canada and Europe. Presently, RCG has 61 Classic Polo exclusive showrooms and 3000 multi-branded outlets across India and brand Classic Polo is one of the most sought brands among the style conscious denizens.

Oreans has the luxury of silk and the comfort of tencel rolled into one. It contains 5.7% silk, 11.8% cotton, 33.9% of viscose and 48.6% of tencel. Highly prized for its softness, luster, insulating properties, and strength, Tencel is the registered trade name for Lyocell, which is a biodegradable fabric, made from wood pulp cellulose which gives more softness and moisture absorbency.

Viscose is a type of rayon, made from specially processed wood pulp. Viscose is soft and absorbent (nearly twice that of cotton) and very comfortable against the skin. The price ranges from Rs 999/- to Rs 1499

Royal Classic Group:
The Royal Classic group, an INR 400-crore Tirupur-based company, was incorporated in 1991. A pioneer in the textiles and garment Industry, the group has been in business since the '60s, having a complete in-house infrastructure worth Rs.110-crore from yarn to garmenting. Apart from India, the group enjoys a strong customer base in the US, Canada and Europe.

Presently, RCG has 61 Classic Polo exclusive showrooms and 3000 multi-branded outlets across India and brand Classic Polo is one of the most sought brands among the style conscious denizens. Classic Polo has a target to reach 100 stores this fiscal. Classic Polo clocked a turnover of Rs 50-crore last year and has an optimistic plan to achieve Rs 100-crore this year by expanding into many leading chain and large format stores and also by taking its woven range to the MBO across the country.

"Classic Polo's mission -- 100 stores and 100 crores -- is realistic with its exclusive styling and ever-updated fashion profile, Classic Polo is here to stay and is well ahead of competition," says RCG Executive Director R. Sivaram.

Royal Classic


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