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MAS wins Effie Sri Lanka 2008 Award
17
Dec '08
MAS Holdings and the activation agency Ogilvy Action were awarded the Effie Sri Lanka 2008 Award in the Corporate Reputation and Professional Services Category in November 2008 for the MAS Eco Go Beyond Sustainable Development Education Programme. Introduced in 1968, Effie “Ideas that Work” Awards have become the global benchmark for creative effectiveness..

During the judging process, Effie took into consideration not only the successful combination of all disciplines of a marketing program; planning, media, creative, market research, but also its management thought process and continuous improving culture. The winners also demonstrate client/agency partnership in the creation, management and building of a brand.

Launched in 2006 the Eco Go Beyond programme is a key strategic corporate responsibility initiative of MAS Holdings which focuses on sustainable development education and mindsets. To date the programme has impacted 11, 260 youth in 30 rural schools in Sri Lanka.

The process of the program happens through the initialization and activation phase. Initialization is through the introductory visits to the schools and a briefing meeting for principals held at the Ministry of Education. Thereafter the in school workshops are held. Each workshop includes audio visual presentations, lecturing, playlets and mobile exhibits.

In the activation phase – design and implementation of interventions that will identify and share best practices on SD in the school, home and community. Activation takes place via the Eco Go Beyond clubs and culminates in school based exhibitions and awards ceremony. To date the program has been rolled out twice.

The company has entered into a memorandum of understanding with UNESCO to strengthen and upscale the programme. UNESCO will use the MAS sustainable development education model and operations base whilst MAS will benefit from the technical expertise, resource and credibility that the agency has in the realm of sustainability, according to a company statement.

MAS offers its service as the preferred sourcing partner for world-class brands such as Victoria's Secret, Nike, adidas, Reebok, Speedo and M&S and earlier this year was named Vendor of the Year 2006 by Victoria's Secret Stores and Nike. With over 44000 people, MAS operates 28 world class manufacturing facilities, design studios and a sourcing arm.

MAS Holdings

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