Home / Knowledge / News / Apparel/Garments / Lakeland bags large contract for firefighter garments in Brazil
Lakeland bags large contract for firefighter garments in Brazil
26
Dec '08
Lakeland Industries Inc announced that, through its Brazilian subsidiary Qualytextil, the Company has received a contract worth approximately US$750,000 from Brasilia Firefighters, for customized protective fire coats. This award builds upon existing business with Lakeland and is representative of the high-caliber customers doing business with Qualytextil. Brasilia Firefighters is a fire department located in the capital of Brazil.

"In the nearly three months that we have been concentrating on expanding our business in Latin America through our new Brazilian subsidiary, we have received five major contracts among other orders," said Chris Ryan, CEO of Lakeland Industries. "Each contract has been awarded to us from either a government agency or a large multinational. In all cases, the orders represent sales of higher margin products as compared to our domestic US sales. We have only just begun to penetrate a large and growing market in Brazil and we are well positioned to grow our share."

With a population of 192 million people, Brazil is one of the most populous countries in the world that is rapidly growing. By contrast, the United States has some 300 million citizens. According to the latest available statistics from the National Fire Protection Association, there are an estimated 30,635 fire departments in the United States. Collectively, there were 1,140,900 firefighters in the United States, of which 316,950 (28%) were career firefighters and 823,950 (72%) were volunteer firefighters. To protect the United States population, there was one firefighter for every 263 people. As Brazil's economy develops, it is anticipated that the demand for protective fire coats alone will increase to a proportionate rate with the United States, resulting in a total requirement of 730,000 fire coats in Brazil valued at over US$1 billion. At this rate, Lakeland has over the past three months supplied less than 1% of the total anticipated demand for fire coats in Brazil.

In addition to firefighter apparel, which includes fire coats and other gear, Lakeland is currently selling protective garments in several of Brazil's largest industries, including electric utilities, oil/petrochemical, mining, technology, and environmental. Lakeland's efforts in Brazil are supported by a locally domiciled, wholly-owned subsidiary, and manufacturing and marketing channels at the parent company level.

The local operations are comprised of an in-house sales force of 40 employees and nearly 19 outside sales representatives covering the entire country of Brazil for marketing of products directly to end users. With domestic manufacturing capabilities, products can be made locally or can be ordered from Lakeland's extensive catalog for import from its eight other geographically dispersed manufacturing facilities, in India, Mexico, China and the U.S.A. Thus, Lakeland will be adding multiple new product lines from its foreign manufacturing facilities to Brazil's 60 man sales force.

Lakeland Industries Inc


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search