Home / Knowledge / News / Apparel/Garments / Adjmi to design children's clothing line for SKECHERS
Adjmi to design children's clothing line for SKECHERS
07
Jan '09
SKECHERS USA announced that Adjmi Apparel Group has been named the licensee for a new SKECHERS-branded children's clothing line set to launch in Fall 2009 at department, specialty and online retailers that carry SKECHERS Kids footwear.

Through this agreement, Adjmi will design, distribute and market a line of fashionable and comfortable SKECHERS apparel for boys 12 months through size 7, and girls in 12 months through size 16.

"SKECHERS Kids has become the number one children's footwear resource for many key accounts and independents," stated Michael Greenberg, president of SKECHERS. "Our colorful and comfortable range has met the needs of the smaller set for fifteen years, and has continued to grow - thanks in part to the birth of our characters - Elastika, Kewl Breeze, Super Z Strap and HyDee Hi-Top."

"On most weekends and through many weeknights, we are entertaining children on leading network and cable stations with creative, memorable and appealing spots. We hear the positive reaction from accounts as children and their parents request the latest styles they saw on TV. The demand for SKECHERS Kids footwear is ever growing, and developing cool apparel will create a head-to-toe SKECHERS experience. We're excited to have Adjmi on board and look forward to the first collection."

"SKECHERS Kids is considered to be one of America's top children's footwear brands," said Eric Adjmi, founder of the Adjmi Apparel Group. "The diversity of SKECHERS' distribution and account base is in synch with the range of our family of apparel brands. We're looking forward to our first delivery and to a long partnership with SKECHERS."

The agreement with Adjmi follows a domestic licensee deal with The Betesh Group to produce SKECHERS bags.

Adjmi Apparel Group based in New York City was founded in 1976 as a children's apparel importer. It has since developed into four prominent companies in the apparel industry - covering boys' newborn through menswear and girls' newborn through ladies ready-to-wear. Each of these four companies is focused to a specific market in the industry.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names.

SKECHERS USA


Must ReadView All

Textiles | On 20th Jul 2017

Provide safety net for cotton growers: Congress to Trump

A bipartisan Congressional coalition has called attention of...

Textiles | On 20th Jul 2017

Ethiopia seeks Indian investment in textile industry

Ethiopia, one of the fastest growing countries of Africa, is seeking...

Textiles | On 20th Jul 2017

Afghan govt calls for plans to revive textile industry

The Government of Afghanistan has asked industrialists to present...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X