Home / Knowledge / News / Apparel/Garments / Lands' End Business Outfitters launches Apparel Makeover Contest
Lands' End Business Outfitters launches Apparel Makeover Contest
08
Jan '09
Does "business casual" mean flip-flops, concert tee shirts or leggings to your employees? Do people have a hard time figuring out who is an employee and who is a customer in your office? Do your employees wear the same outfits to work that they wear to the beach or out on a Friday night? If the answer is yes to any of the above, your company may be a good candidate for a makeover. Lands' End Business Outfitters is holding its third annual makeover contest -- companies have until March 13, 2009 to visit http://makeover.landsend.com to enter for the chance to win a new look for their employees.

"Job interviews and important business meetings are when employees pay closest attention to the impression they make with their clothes," said John Maher, vice president, Lands' End Business Outfitters. "A branded apparel program instills this power of perceptions in employees and carries it into the daily routine. We've heard from thousands of companies how a unified corporate look empowers employees, builds morale and strengthens brand perception."

Companies of all sizes and all industries with the need to outfit their employees have between January 3 to March 13, 2009 to visit http://makeover.landsend.com and share why they need a new look for their employees. Two companies will be chosen to receive makeovers -- the top makeover award is valued at up to $7,500. Lands' End will reveal the new looks of the two companies selected in January 2010.

According to Maher, there are three steps to creating a new apparel program:

-- Start with a color family. If a company has a corporate color associated with the brand, consider using that color or a complementing color as a starting point. Then select a shade or two for variety. Finally, add a pop of color for contrast.

-- Find looks that suit your team's sense of style and your office's work environment. Also, consider your clients and their perception of your company and their expectations when they interact with employees.

-- Tie the outfits together with your logo. There are many options for incorporating a logo into an outfit. For example, a subtle use of a logo on an accent piece such as a scarf or tie.

Lands' End Business Outfitters designs unique uniform programs that offer employees individual choices and help build the brands of companies of all sizes, including hundreds of Fortune 1000 companies.

Lands' End Business Outfitters

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search