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Lands' End Business Outfitters launches Apparel Makeover Contest
Jan '09
Does "business casual" mean flip-flops, concert tee shirts or leggings to your employees? Do people have a hard time figuring out who is an employee and who is a customer in your office? Do your employees wear the same outfits to work that they wear to the beach or out on a Friday night? If the answer is yes to any of the above, your company may be a good candidate for a makeover. Lands' End Business Outfitters is holding its third annual makeover contest -- companies have until March 13, 2009 to visit http://makeover.landsend.com to enter for the chance to win a new look for their employees.

"Job interviews and important business meetings are when employees pay closest attention to the impression they make with their clothes," said John Maher, vice president, Lands' End Business Outfitters. "A branded apparel program instills this power of perceptions in employees and carries it into the daily routine. We've heard from thousands of companies how a unified corporate look empowers employees, builds morale and strengthens brand perception."

Companies of all sizes and all industries with the need to outfit their employees have between January 3 to March 13, 2009 to visit http://makeover.landsend.com and share why they need a new look for their employees. Two companies will be chosen to receive makeovers -- the top makeover award is valued at up to $7,500. Lands' End will reveal the new looks of the two companies selected in January 2010.

According to Maher, there are three steps to creating a new apparel program:

-- Start with a color family. If a company has a corporate color associated with the brand, consider using that color or a complementing color as a starting point. Then select a shade or two for variety. Finally, add a pop of color for contrast.

-- Find looks that suit your team's sense of style and your office's work environment. Also, consider your clients and their perception of your company and their expectations when they interact with employees.

-- Tie the outfits together with your logo. There are many options for incorporating a logo into an outfit. For example, a subtle use of a logo on an accent piece such as a scarf or tie.

Lands' End Business Outfitters designs unique uniform programs that offer employees individual choices and help build the brands of companies of all sizes, including hundreds of Fortune 1000 companies.

Lands' End Business Outfitters

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