Home / Knowledge / News / Apparel/Garments / Lands' End Business Outfitters launches Apparel Makeover Contest
Lands' End Business Outfitters launches Apparel Makeover Contest
08
Jan '09
Does "business casual" mean flip-flops, concert tee shirts or leggings to your employees? Do people have a hard time figuring out who is an employee and who is a customer in your office? Do your employees wear the same outfits to work that they wear to the beach or out on a Friday night? If the answer is yes to any of the above, your company may be a good candidate for a makeover. Lands' End Business Outfitters is holding its third annual makeover contest -- companies have until March 13, 2009 to visit http://makeover.landsend.com to enter for the chance to win a new look for their employees.

"Job interviews and important business meetings are when employees pay closest attention to the impression they make with their clothes," said John Maher, vice president, Lands' End Business Outfitters. "A branded apparel program instills this power of perceptions in employees and carries it into the daily routine. We've heard from thousands of companies how a unified corporate look empowers employees, builds morale and strengthens brand perception."

Companies of all sizes and all industries with the need to outfit their employees have between January 3 to March 13, 2009 to visit http://makeover.landsend.com and share why they need a new look for their employees. Two companies will be chosen to receive makeovers -- the top makeover award is valued at up to $7,500. Lands' End will reveal the new looks of the two companies selected in January 2010.

According to Maher, there are three steps to creating a new apparel program:

-- Start with a color family. If a company has a corporate color associated with the brand, consider using that color or a complementing color as a starting point. Then select a shade or two for variety. Finally, add a pop of color for contrast.

-- Find looks that suit your team's sense of style and your office's work environment. Also, consider your clients and their perception of your company and their expectations when they interact with employees.

-- Tie the outfits together with your logo. There are many options for incorporating a logo into an outfit. For example, a subtle use of a logo on an accent piece such as a scarf or tie.

Lands' End Business Outfitters designs unique uniform programs that offer employees individual choices and help build the brands of companies of all sizes, including hundreds of Fortune 1000 companies.

Lands' End Business Outfitters


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Top executives
Textile industry, India

The event should be organised every year

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search