Interviews
Small Town Girl revolutionizes Swimwear & Activewear Market
17 Jan '09
3 min read
Casey Kurutz is the designer of SlimPerfect Swimwear & Activewear. After Casey came to the point of wearing her husband's shorts and t-shirts to the pool and not finding any bathing suits on the market that fit her needs for more coverage, slimming features, enhancement of her bust and to look stylish, she decided to do something about it! Not only for herself, but for every woman who would like to resolve poolside anxiety and gain their confidence back.
The following is a story that is mortifying for Casey, but will definitely prove a point about how her collection can change a woman's appearance along with their confidence. When she first designed the line, she had her family and a few friends over for the first viewing of the collection. She prefaces the story by saying that her father is extremely direct and honest. If you don't want the absolute truth, you just don't ask. Also, no one had seen her body in swimwear for about five years since she had her children.
When she showed them the line, her father said, “They look nice, but who's to say that your competitor's suits don't look just as nice. What's the big difference?” She, of course, had one of her biggest competitor's suits on hand. She went and put the competitor's bathing suit on first. This was her father's exact reaction and wording, “What have you been eating? No, really! What have you been eating?” First, she and her family all fell on the floor laughing. Next, she put on the SlimDress she designed. He then said, “Now I see what you are talking about. Man, what a difference! Why didn't you just put that on first?” Women that have worn SlimPerfect suits have tremendous reactions. To the naked eye, without trying them on, they may just look just like a nice bathing suit. But, once they are on, there is an ABSOLUTE difference in the fit, comfort and women's confidence!
SlimPerfect's slimming collection consists of skirts, skorts, bikini tops, dresses, sleeved dresses, tankinis, sleeved tankinis and capris. Their line includes more coverage, tummy, thigh and buttock tamers, sleeved pieces and removable molded gel-filled bra cups. The removable molded gel-filled bra cups, their sewn-in pockets and higher armholes have been a good fit for post mastectomy patients. All pieces can be worn for swimwear OR activewear. Sizes 8 – 18. Made in the USA with high-end Brazilian fabric.
The goal at SlimPerfect Inc is to make women aware there is a product line available that can resolve poolside anxiety and create confidence by complimenting their figures with the right styles. Made by a woman for every woman.
The following is a story that is mortifying for Casey, but will definitely prove a point about how her collection can change a woman's appearance along with their confidence. When she first designed the line, she had her family and a few friends over for the first viewing of the collection. She prefaces the story by saying that her father is extremely direct and honest. If you don't want the absolute truth, you just don't ask. Also, no one had seen her body in swimwear for about five years since she had her children.
When she showed them the line, her father said, “They look nice, but who's to say that your competitor's suits don't look just as nice. What's the big difference?” She, of course, had one of her biggest competitor's suits on hand. She went and put the competitor's bathing suit on first. This was her father's exact reaction and wording, “What have you been eating? No, really! What have you been eating?” First, she and her family all fell on the floor laughing. Next, she put on the SlimDress she designed. He then said, “Now I see what you are talking about. Man, what a difference! Why didn't you just put that on first?” Women that have worn SlimPerfect suits have tremendous reactions. To the naked eye, without trying them on, they may just look just like a nice bathing suit. But, once they are on, there is an ABSOLUTE difference in the fit, comfort and women's confidence!
SlimPerfect's slimming collection consists of skirts, skorts, bikini tops, dresses, sleeved dresses, tankinis, sleeved tankinis and capris. Their line includes more coverage, tummy, thigh and buttock tamers, sleeved pieces and removable molded gel-filled bra cups. The removable molded gel-filled bra cups, their sewn-in pockets and higher armholes have been a good fit for post mastectomy patients. All pieces can be worn for swimwear OR activewear. Sizes 8 – 18. Made in the USA with high-end Brazilian fabric.
The goal at SlimPerfect Inc is to make women aware there is a product line available that can resolve poolside anxiety and create confidence by complimenting their figures with the right styles. Made by a woman for every woman.
SlimPerfect Swimwear & Activewear
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