Home / Knowledge / News / Apparel/Garments / Small Town Girl revolutionizes Swimwear & Activewear Market
Small Town Girl revolutionizes Swimwear & Activewear Market
Jan '09
Casey Kurutz President & Founder
Casey Kurutz President & Founder
Casey Kurutz is the designer of SlimPerfect Swimwear & Activewear. After Casey came to the point of wearing her husband's shorts and t-shirts to the pool and not finding any bathing suits on the market that fit her needs for more coverage, slimming features, enhancement of her bust and to look stylish, she decided to do something about it! Not only for herself, but for every woman who would like to resolve poolside anxiety and gain their confidence back.

The following is a story that is mortifying for Casey, but will definitely prove a point about how her collection can change a woman's appearance along with their confidence. When she first designed the line, she had her family and a few friends over for the first viewing of the collection. She prefaces the story by saying that her father is extremely direct and honest. If you don't want the absolute truth, you just don't ask. Also, no one had seen her body in swimwear for about five years since she had her children.

When she showed them the line, her father said, “They look nice, but who's to say that your competitor's suits don't look just as nice. What's the big difference?” She, of course, had one of her biggest competitor's suits on hand. She went and put the competitor's bathing suit on first. This was her father's exact reaction and wording, “What have you been eating? No, really! What have you been eating?” First, she and her family all fell on the floor laughing. Next, she put on the SlimDress she designed. He then said, “Now I see what you are talking about. Man, what a difference! Why didn't you just put that on first?” Women that have worn SlimPerfect suits have tremendous reactions. To the naked eye, without trying them on, they may just look just like a nice bathing suit. But, once they are on, there is an ABSOLUTE difference in the fit, comfort and women's confidence!

SlimPerfect's slimming collection consists of skirts, skorts, bikini tops, dresses, sleeved dresses, tankinis, sleeved tankinis and capris. Their line includes more coverage, tummy, thigh and buttock tamers, sleeved pieces and removable molded gel-filled bra cups. The removable molded gel-filled bra cups, their sewn-in pockets and higher armholes have been a good fit for post mastectomy patients. All pieces can be worn for swimwear OR activewear. Sizes 8 – 18. Made in the USA with high-end Brazilian fabric.

The goal at SlimPerfect Inc is to make women aware there is a product line available that can resolve poolside anxiety and create confidence by complimenting their figures with the right styles. Made by a woman for every woman.

SlimPerfect Swimwear & Activewear

Must ReadView All

Courtesy: Li & Fung

Textiles | On 24th Mar 2017

Li & Fung forms new supply chain partnership with PVH Corp

Li & Fung Limited, the world's leader in consumer goods design,...

Courtesy: Alizilla

Apparel/Garments | On 24th Mar 2017

Alibaba's eWTP finds first overseas base in Malaysia

In a step towards using the internet to bring small businesses around ...

Textiles | On 24th Mar 2017

BJMC to produce cotton-jute blended denim fabrics

To meet demand from the market, Bangladesh Jute Mills Corporation...

Interviews View All

C Kamatchisundaram

ITME is an occasion not only to receive new leads but also to work on...

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search