Home / Knowledge / News / Apparel/Garments / Small Town Girl revolutionizes Swimwear & Activewear Market
Small Town Girl revolutionizes Swimwear & Activewear Market
17
Jan '09
Casey Kurutz President & Founder
Casey Kurutz President & Founder
Casey Kurutz is the designer of SlimPerfect Swimwear & Activewear. After Casey came to the point of wearing her husband's shorts and t-shirts to the pool and not finding any bathing suits on the market that fit her needs for more coverage, slimming features, enhancement of her bust and to look stylish, she decided to do something about it! Not only for herself, but for every woman who would like to resolve poolside anxiety and gain their confidence back.

The following is a story that is mortifying for Casey, but will definitely prove a point about how her collection can change a woman's appearance along with their confidence. When she first designed the line, she had her family and a few friends over for the first viewing of the collection. She prefaces the story by saying that her father is extremely direct and honest. If you don't want the absolute truth, you just don't ask. Also, no one had seen her body in swimwear for about five years since she had her children.

When she showed them the line, her father said, “They look nice, but who's to say that your competitor's suits don't look just as nice. What's the big difference?” She, of course, had one of her biggest competitor's suits on hand. She went and put the competitor's bathing suit on first. This was her father's exact reaction and wording, “What have you been eating? No, really! What have you been eating?” First, she and her family all fell on the floor laughing. Next, she put on the SlimDress she designed. He then said, “Now I see what you are talking about. Man, what a difference! Why didn't you just put that on first?” Women that have worn SlimPerfect suits have tremendous reactions. To the naked eye, without trying them on, they may just look just like a nice bathing suit. But, once they are on, there is an ABSOLUTE difference in the fit, comfort and women's confidence!

SlimPerfect's slimming collection consists of skirts, skorts, bikini tops, dresses, sleeved dresses, tankinis, sleeved tankinis and capris. Their line includes more coverage, tummy, thigh and buttock tamers, sleeved pieces and removable molded gel-filled bra cups. The removable molded gel-filled bra cups, their sewn-in pockets and higher armholes have been a good fit for post mastectomy patients. All pieces can be worn for swimwear OR activewear. Sizes 8 – 18. Made in the USA with high-end Brazilian fabric.

The goal at SlimPerfect Inc is to make women aware there is a product line available that can resolve poolside anxiety and create confidence by complimenting their figures with the right styles. Made by a woman for every woman.

SlimPerfect Swimwear & Activewear


Must ReadView All

Apparel/Garments | On 25th Jun 2017

Half of 7,000 new apparel online each day target women

Adobe has released its first Digital Price Index for apparels,...

Textiles | On 25th Jun 2017

First Insight, Chico's FAS enter partnership

First Insight, a technology company transforming how retailers make...

Apparel/Garments | On 25th Jun 2017

Expand changing use of social and web resources

With over 400 million impressions to date and web traffic of over two ...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search