Home / Knowledge / News / Apparel/Garments / Brandix crosses oceans to raise funds in battle against cancer
Brandix crosses oceans to raise funds in battle against cancer
20
Jan '09
Sri Lanka's Brandix Group has taken caring for the community beyond national boundaries to support people suffering from leukaemia and cancer in the United States of America by becoming a sponsor of 'America's Most Beautiful Bike Ride,' a fund-raiser for the fight against blood cancers.

An apparel exporter of significance in the US market, Brandix joined many other top global brands as a Silver Sponsor of last year's event at Lake Tahoe, Nevada, which raises funds for the Leukaemia and Lymphoma Society whose mission is supporting the search for a cure for leukemia, lymphoma, Hodgkin's disease and myeloma, and improving the quality of life of patients and their families.

“For an emerging global player like Brandix, the world is the community, especially with globalisation dismantling national boundaries,” said Brandix Director AJ Johnpillai. “This sponsorship reflects our outlook as a global corporate citizen, and our commitment to the wellbeing of local communities wherever we are present as a manufacturer or as a supplier.”

'America's Most Beautiful Bike Ride' in Lake Tahoe was conducted by Team In Training (TNT), the world's largest endurance training programme for the novice and the advanced athlete. Each participant in the fund-raising race is assigned a team mate, a child or adult with blood cancer, to motivate him or her to keep training and push hard on the day of the event.

TNT has helped raise US$ 750 million over the past 20 years for the efforts of the Leukaemia and Lymphoma Society. Nationally, all TNT chapters combined raised US$ 7.1 million at this year's event.

Sri Lanka's largest apparel exporter and the pioneer of the concept of inspired end-to-end solutions to the apparel industry, Brandix has extensive corporate social responsibility involvements that take the company to the grassroots in rural Sri Lanka.

The Group's CSR efforts are driven by the central corporate theme 'Water is Life' and constitute a long term commitment to increasing the availability of water and the provision of safe drinking water to those most in need.

As part of this effort, Brandix donated to the government and people of Sri Lanka a Water Research and Training Centre in Anuradhapura and partnered Deutsche Bank in a project to provide water filters to 2000 families in the North Central Province.

The Group's community outreach initiatives also include providing water through desalination plants, wells and pipe-borne water to communities in and around its manufacturing plants and the improvement of sanitation facilities in needy areas.

In another demonstration of compassion for the community, the employees of Brandix donated 1721 pints of blood to the National Blood Transfusion Service (NTBS) of Sri Lanka in August last year.

Brandix Group

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search