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Aavaranaa celebrates new age woman with exclusive saree collection
Jan '09
As we approach 2009, an exclusive Saree Boutique, Aavaranaa brings its very authentic collection and festive offer to make it truly special and worthwhile.

Aavaranaa celebrates the new age woman and is committed towards unveiling her real beauty and progressive personality. It combines traditional fabrics and craftsmanship with contemporary themes, to create an ensemble that embodies the values of every modern Indian women.

Each creation is a new-age expression of ethnic traditions, be it crepe embroidery or a silk intrinsically woven with vibrant hues. The collection blends traditional techniques with innovative ideas to create dress materials that are both beautiful and unique. The collection is an occasion to fall in love with elegant pure silks with broad borders and in vogue attractive colors.

Pamper your artistic side with stunning floral prints, tussar silks and fancy pallavs. Stimulate your imagination with “concept sarees” like the “rising & thick borders” - walk into Aavaranaa with your family to enjoy the glorious mélange of colours.

Pretty excited about the collection, Ms. Vijayalakshmi, Managing Partner of Aavaranaa said, “Chennai is a city of endless dreams, where glamour and fashion in all forms touches each citizen, regardless of which strata of society they hail from. At Aavaranaa, we create undiluted, never seen before & fashion forward styles to hit the right note of classy glamour, appealing the customers during the festivities.”

About Aavaranaa:
Creating a niche for itself in the women's apparel segment, Aavaranaa is an exclusive saree boutique specializing in a variety such as silks, tussars, georgettes, crepes and chiffons. Aavaranaa is currently present in Chennai and in Coimbatore.

A sapling amongst its competitors, Aavaranaa, is still in the nascent stage of development. However, their current retail presence is over 2500 sq ft. Aavaranaa set out to create a revolution in the silk saree segment in Coimbatore in the year 2001 and further stepped into Chennai in 2006.


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