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New website of IVEE features sporty chic collection for women
Jan '09
IVEE Inc announced they have launched a new e-commerce website - www.iveestyle.com - providing the modern woman with 24/7 online retail access to luxuriously comfortable sportswear embodying simple glamour and natural elegance.

The new website was launched in response to the tremendous consumer demand to purchase IVEE apparel online. IVEE's designs are for the busy contemporary woman who easily moves from yoga, pilates, dance or the gym to coffee or lunch with effortless yet polished style.

The new website features IVEE's complete sporty chic collection including tops, capri bottoms, fitted and wide-leg pants, as well as jackets and hoodies. IVEE's designs are made from the finest fabrics, including Supplex®/Lycra®, to allow the ultimate in form and fit. In addition, IVEE's new online store offers a unique collection of eco-friendly women's sportswear made out of bamboo fabric. These environmentally friendly pieces include a variety of soft bamboo hoodies, jackets and pants.

IVEE's bamboo workout apparel is naturally hypo-allergenic, and anti-bacterial - preventing odors, allergies and skin irritations. The fabric is also uniquely thermal regulating, providing warmth in cooler weather and a cooling effect in hot weather while wicking away moisture.

"Style-conscious women nationwide seeking the highest quality workout apparel will now be able to shop our complete fashion-forward collection from the comfort of their home, office or mobile device," said Mia Li, Founder and CEO of IVEE. "We are pleased to offer what previously had been considered hard-to-find eco-friendly alternatives to traditional women's athletic clothing. Our bamboo collection drapes like silk and has a soft cashmere texture."

"Best of all, bamboo is the fastest-growing plant on the planet and is one of the most sustainable textile materials available. IVEE is proud to offer the very best fabrics expertly designed to be performance-driven apparel that is both hip and feminine," concluded Li.


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