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Lingerie brand Triumph opens first flagship store in Delhi
Jan '09
Mr. Thorsten Allenstein, Managing Director, Triumph International
Mr. Thorsten Allenstein, Managing Director, Triumph International
Triumph International India Private Limited, the world's leading lingerie brand, inaugurated its first flagship store in New Delhi at Connaught Place. Mr. Thorsten Allenstein, Managing Director, Triumph International (India and Sri Lanka) inaugurated the store which is Triumph's third full fledged stand alone store in India.

The Triumph store stocks an exciting range of over 150 internationally available styles. Known for its fit and quality, Triumph lingerie had already captured the imagination of the urban Indian woman. Inspired by its success through multi-brand outlets, Triumph felt the time was ripe to introduce its valuable customers in India to its wide variety of international styles.

Indian women got the initial taste of the world-class 'lingerie buying experience' through its recently launched first standalone, flagship store in Mumbai. Ahmedabad was the next city to get a Triumph standalone store and now here in Delhi Triumph is all set to take lingerie buying to the next level for the discerning Delhi elite with its new store.

The uber chic Triumph store spread over an area of almost 2000sqaure feet, including the ground and mezzanine floor, is a statement in international styling. It is not just the first Triumph standalone store in Delhi, but in fact the first of its kind in Connaught Place.

The store is modeled on the lines of other Triumph international stores across the globe. Done in white with red accents it exudes warmth with its appealing European style wooden flooring. As soon as you step into the store, its peaceful ambience engulfs you promising a leisurely browsing experience. The store will showcase international styles of Triumph including the sloggi range. With so many styles to choose from, the store promises an exciting lingerie buying experience for every category of Delhi's woman shoppers.

To further enrich this experience, Triumph has specially trained its all-woman staff at par with international standards to give individual attention to customers depending on their varying needs. The staff will help them select the right fit and style from the vast range of Triumph's international designs available for the first time in India through their standalone stores.

Speaking on the occasion Mr. Thorsten Allenstein, Managing Director, Triumph International (India and Sri Lanka), remarked, “After the launch of Triumph's exclusive stores in Mumbai and Gujarat, we are pleased to inaugurate our flagship store in the national capital. This is our third stand alone store in India and through this retail expansion we are now firmly entrenched in the Indian Lingerie market."

"The Indian women specially the cosmopolitan crowd with their exposure and experience of international brands have already been enjoying our exclusive styles and perfect fits through various retail stores. Due to our 100 years of experience and success, we are in a lucky position to offer any bra from first to last, that a woman would wear. This stand alone store in Connaught Place will only widen the Triumph range, stocking many Triumph styles that were not available here earlier.”

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