Jan '09
"We have designed Per Se for modern, confident women who want to create their own style," says Bill Rondina, Chairman and CEO of the Connaught Group. "They'll mix vintage with new and designer with brand-x. Whether they tend toward the trendy or the tried-and-true, these women know what they like and are comfortable making their own fashion rules."
Connaught chose to launch the expanded Per Se Collection in Connecticut because of its proximity to New York and its initial popularity there. The line was quietly introduced in 2005 as an edgier, European-style compliment to Connaught's Carlisle Collection. Season after season, the Per Se pieces sold out, and Rondina saw an opportunity to create a whole new generation of enthusiasts.
"The Per Se line, with its playful-yet-sophisticated offerings, has proven to be very popular with Connecticut women and is poised for future growth," explains Rondina. Throughout 2009, we will continue to expand the line in key markets across the U.S. by recruiting the best wardrobe consultants around to be part of our team."
Per Se's Manhattan-based design team will create four collections a year - spring, summer, fall and holiday. Fabrics are sourced from the finest mills in the world, and each garment is meticulously and thoughtfully constructed, customarily incorporating details such as sculpted waistbands, careful darts and flat-stitched pleats. From the superior quality clothing to the personalized selling process, Per Se offers its customers an experience unparalleled in the clothing business today.
"Connecticut women are sure to appreciate the extraordinary personal service and wardrobe-building expertise we offer alongside our beautifully made and eminently wearable clothes not found in stores," explains Caroline Bowen, President of The Connaught Group.
The launch of the new Per Se line and growing team of direct sales consultants is quite timely given the current state of the economy. Indeed, as brick-and-mortar stores go by the wayside, direct sales fashion - estimated to be a $30.8 billion industry by the Direct Selling Association - is experiencing a renaissance, with further growth expected. By comparison, Britt Beemer, chairman of America's Research Group, recently forecasted that, "by the end of 2009, the number of retail players will be down by at least 25%."
The Per Se Spring Collection features a number of MUST-have trends for stylish women this season including:
• Pan For Gold: It's all about a metallic patina this season as you find subtle gold, silver and copper in fabrics, prints and accessories. The Fame skirt captures that light and shine.
Must ReadView All
Apparel/Garments | On 23rd Apr 2018
Transparency helps in swiftly alerting brands
Disclosing key supplier, supply chain and operational information...
Apparel/Garments | On 23rd Apr 2018
Japan’s clothing imports up 4% in fiscal 2017
Japan’s imports of clothing and accessories increased by 4 per cent...
Fashion | On 23rd Apr 2018
Top global fashion brands now more transparent
Fashion Revolution’s Fashion Transparency Index 2018 reveals Adidas...
Interviews View All
Shiladitya K Joshi
Truetzschler India Private Limited
India ITME provides a platform to interact with our stakeholders
Sanjay Desai & Ashish Mulani
True Colors
Digital textile printing will be the technology of the future
Sanjay Yagnik
Maa Tex Speciality
‘We suggest reducing dosage of sizing chemicals to reduce sludge...
Sushila International, a well established textile organisation established ...
Textile Events is one of the largest textile fair in the United Kingdom,...
Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...
Eamonn Tighe
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Ashok Desai
Bombay Textile Research Association
Bombay Textile Research Association (BTRA) is a leading name in textile...
Eric Scholler
Groz-Beckert
The Indian market has huge potential in technical textiles, and by far,...
Yash P. Kotak
Bombay Hemp Company
One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...
Aditi Somani
Aditi Somani
Aditi Somani specialises in luxury fusion wear with international cuts and ...
Adriano Goldschmied
AG Jeans
The hype around 'designer jeans' was created by him. And the new wave of...
Leave your Comments
Recommended
Want to know what happened in the textile world this week? Watch now!
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 103
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 103
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 103
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 103
E-News Insight
Latest News Update in Your Mail Box.
