Home / Knowledge / News / Apparel/Garments / My Vintage Baby ties up with Cowgirl Couture
My Vintage Baby ties up with Cowgirl Couture
29
Jan '09
My Vintage Baby Inc, a public children's apparel company, announced an alliance with Cowgirl Couture - to market, sell and support the company's products complementary to MVBY's own designs.

According to CEO Jessica Wiswall, “Cowgirl Couture produces high fashion handcrafted necklaces that compliment the MVBY collections. Owner, Crissi Loch of Oklahoma creates each remarkable one of a kind piece by hand. Like MVBY's fall collection that includes sets for Mom, Crissi also creates necklaces for Mommy and Me.”

Our objectives are to expand our customers' product offerings without increasing costs or taxing cash flow. My Vintage Baby customers can now accessorize with us as well.

“Cowgirl Couture also offers `Mommy to be' necklaces which are a great compliment to MVBY's Funky Bump line of Maternity Tees,” stated Wiswall.

Cowgirl Couture necklaces can be customized to match MVBY collections, thus creating the opportunity for cross merchandising for both companies. MVBY will also make available Cowgirl Couture necklaces on their own direct to consumer website; an online debut for Cowgirl Couture as they currently do not have a website.

MVBY customers are very excited about this new alliance. Chanda Byrd, boutique owner of Twinkee's in Fort Worth, Texas, stated, "We have always admired My Vintage Baby clothing. At market this past week, we discovered the custom necklaces they now offer. The necklaces add that extra touch to the already exciting My Vintage Baby clothing."

This commission based alliance with Cowgirl Couture and the others recently announced leverage MVBY's fixed cost and complement the current MVBY product line and add non-seasonal revenue.

My Vintage Baby Inc

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X