Home / Knowledge / News / Apparel/Garments / Reebok to produce eco-friendly Super Bowl Tees
Reebok to produce eco-friendly Super Bowl Tees
02
Feb '09
Reebok announced that for the first time, Reebok's Super Bowl Championship locker room Tees worn by the winning team following Super Bowl XLIII in Tampa Bay, FL will be made using eco-friendly, 100% organic cotton fabric.

“Reebok recognizes the importance of environmentally responsible business practices,” said John McMahon, Director of Marketing for Reebok Sports Licensed Division. “As a company, we are constantly looking for innovative design and production technology to make us a more sustainable company. These Championship Tees are produced each year for the Super Bowl, and are typically a best-seller. By incorporating an eco-friendly element to them, the Reebok brand and the NFL are using the global platform of the Super Bowl to raise awareness about environmentally-conscious opportunities.”

The Tees feature fabric made from organic cotton yarn, hang tags made of recycled materials and signature green stitching on the shoulder and inside neck seams, which distinguishes the product as official organic Super Bowl Locker Room Tees.

These new, eco-friendly Tees are available for a limited time at select retail outlets. Fans interested in purchasing the shirts may log on to Reebok.com, NFLshop.com or visit their local sporting goods retailer immediately following Super Bowl XLIII.

In addition, later this year, Reebok will introduce Reebok Sustain, a new line of eco-friendly NFL licensed apparel. The line will include products made of recycled polyester, as well as products made from 100% organic cotton. The Reebok Sustain line of NFL apparel will be available prior to the 2009 NFL season.

Reebok


Must ReadView All

Textiles minister Smriti Irani lighting the lamp to inaugurate the 6th edition of the International Apparel and Textile Fair ‘VASTRA 2017’, in Jaipur. Courtesy: PIB

Textiles | On 22nd Sep 2017

Placement rate in textiles sector is 70%: Indian minister

The recent high growth of foreign direct investment (FDI) in the...

Apparel/Garments | On 22nd Sep 2017

New US FTC rule for RN used on textile product labels

The US Federal Trade Commission recently streamlined requirements...

Textiles | On 22nd Sep 2017

Messe Frankfurt acquires Source Africa, ATF textile shows

Messe Frankfurt, one of the world´s leading trade show organisers,...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search