Home / Knowledge / News / Apparel/Garments / Nha Be Garment Co unveils strategy to penetrate local markets
Nha Be Garment Co unveils strategy to penetrate local markets
Feb '09
The well known apparel manufacturing and export company of Vietnam, Nha Be Garment Corporation has currently unveiled two high-quality apparel and fashion brands, 'Mattana' and 'De Celso' in the domestic markets, which shows its intention of penetrating and increase its share of the domestic clothing market.

The company now intends to develop and nurture brands in the local markets of Vietnam after having scored success in the international markets. It has a 200 strong retailer network set up across the country and has also set up exclusive outlets in HCM city and Ha Noi, which sell high quality suits.

The strategy is to offset the slowdown in export sales and at the same time build a strong brand as well as a domestic network. The Director General of Nha Be Garment, Ms Duong Thi said that as a part of a rebranding exercise, the company will replace all its sign boards across all its outlets.

She further divulged that the company also proposes to add 200 more dealers to the already existing 200 in place. The company also intends to be present across all price points in order to be able to target all classes of customers.

Fibre2fashion News Desk - Vietnam

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search