'The Loot' retail chain store bags four prestigious awards
07 Feb '09
4 min read
Despite facing such daunting odds, The Loot grew! From a single store to over 80 of them today and fast racing to 100; from just retailing 8 brands to today stocking over 50 international and domestic brands including Levis, Reebok, Nike, Bossini, Adidas, Arrow, Park Avenue, Van Heusen, Puma and many others. Catering to the needs of the middle income Indian consumer, its customers today are a loyal and committed lot with over 70% being repeat customers and averaging between 15-30 years of age.
What makes the Loot interesting and worth watching is that in a recession afflicted economy, the urge and demand from the consumer to get greater value for money is very high. With 'Highest Quality at the Lowest Price' being its fundamental proposition, the Loot could well be one of the few businesses that are not just recession proof, but actually recession friendly!
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