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New DESI store to promote cause of ecology & weavers
Feb '09
DESI, an acronym for “Developing Ecologically Sustainable Industry”, has opened a new store in the town of Hubli in Karnataka. The otherwise neglected handloom weavers community has reason to cheer on hearing this news of a DESI new store opening. DESI, a charitable trust, set up by well known fashion designers, artists and writers is trying to uplift the weaving community of the state.

DESI already has existing outlets in Bangalore and Mysore which are very famous amongst the local populace for eco-friendly and naturally dyed clothing. The Dharwad store will stock, produce of the weavers from the Northern Karnataka region, which is expected to help them a lot, as they lack in marketing of their eco-friendly products.

The organization has been able to register a turnover of Rs 250 million last year. The weavers are paid remunerative prices for their products as well as a development fund has been created from the profits gained by the outlets for the welfare of these poor but skilled weaving workforce.

Fibre2fashion News Desk - India

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