NIKE undertakes restructuring to enhance consumer focus
11 Feb '09
2 min read
NIKE Inc announced the next stage of its category business model execution, which includes the restructuring of its business to further enhance its consumer focus and drive innovation more quickly to market. This realignment will drive greater efficiencies throughout the organization and may result in an overall reduction of up to four percent of the company's workforce. NIKE, Inc. employs nearly 35,000 people worldwide.
Two years ago NIKE, Inc. undertook a realignment of the Nike brand to organize along key global sport categories. Today's announcement is an evolution of that strategy and would bring the company closer to consumers, reduce management layers and leverage efficiencies to increase speed-to-market advantages globally. As part of this effort, the company will review its entire supply chain from the sourcing base to the retail footprint to ensure it is in the best position to bring elevated consumer experiences to market.
“The power of the Nike brand and the diversity of the Nike portfolio continue to be a competitive strength,” said Mark Parker, President and CEO of NIKE, Inc. “In light of the current economic climate, it is more essential than ever to sharpen our focus on the consumer to maximize opportunities for product innovation and brand management in the marketplace. The decision to reduce our workforce is a difficult one, but it will put our business in the strongest position possible to continue to deliver long-term profitability and growth.”
The Company anticipates completing its review of its organization by the end of the current fiscal year. The exact number, timing and location of positions expected to be eliminated will not be known until the review is completed and employee representative bodies have been consulted within accordance with local legal requirements.
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