Home / Knowledge / News / Apparel/Garments / SIGNAL creates balance between nature & society
SIGNAL creates balance between nature & society
Feb '09
An international designer trim collection that incorporates diverse trends and creates a balance between nature and society has been introduced by Avery Dennison, global market leader in brand identification for the textile apparel industry.

The designer collection was developed by an international creative team from Germany, France and the United States under the name "SIGNAL.” The message behind “SIGNAL” is the need to recognize the signs that are warning us to raise our level of responsibility in all areas affecting the environment and the global community. Fashion has the ability to transcend physical and cultural barriers, and to play a creative role in improving society's current state and reaching its desired future state.

The Spring/Summer 2010 collection incorporates four comprehensive themes, "Serene," "Virtual," "Expression" and "Excess," into its overall concept. They fit seamlessly into the growing desire among many individuals for more balance in their lives, both internally and externally, and a more hospitable environment for themselves and future generations. Twenty individual lines are created within these themes for the apparel industry's core markets.

The four themes:
Serene is a harmonic interplay between oneself and nature. The design concept plays with purist and minimalist manifestations. The "Refuge" line displays denim solutions, including a branded closure solution and combination labels with metal clasps and interesting fold variations. "Oasis" comes in natural tones and presents fabric labels infused with elastic to create a soft, ruche effect.

Virtual focuses on structured, functional elements that are colorful and innovative with a touch of humor. This theme uses modern, ecologically produced and recyclable synthetic fibers, which are in harmony with the environment.

Expression explores the impact of foreign cultures with an ecological connection. The colors are earth based.The “Bamboo" line for children's wear highlights the panda as an endangered species and plays with innovative forms such as a panda head as a small pocket and a paper windmill with a bamboo stick combination as a hang tag.

Excess is a new interpretation of “classic,” emphasizing tradition and luxury. There is opulent use of high quality materials such as satin, silk and natural leather combined with fine detail. Excess includes lines such as "LaFleur," featuring woven labels made from 100% silk yarns and "DeGoa," an extravagantly decorated line using synthetic ostrich leather combined with faux gemstones. The hang tag is finished with thermo reactive film, which changes color when touched.

Avery Dennison

Must ReadView All

Textiles | On 24th Apr 2017

India, Kazakhstan to increase cooperation in textiles

Indian and Kazakhstan are deliberating upon increasing cooperation in ...

Textiles | On 24th Apr 2017

Indian GDP to grow at 7.5% this fiscal: Arun Jaitley

The GDP of India will grow at the rate of 7.5 per cent in 2017-18 as...

Textiles | On 24th Apr 2017

US’ textile manufacturers applaud Buy American order

US' National Council of Textile Organisations has favoured President...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search