Home / Knowledge / News / Apparel/Garments / Dassault Apparel spells out strategy to remain competitive
Dassault Apparel spells out strategy to remain competitive
Feb '09
Dussault Apparel Inc Jason Dussault, Dussault Apparel, Founder and Chief Creative Officer, provides corporate update for Dussault Apparel and strategy aimed at remaining competitive in a difficult economy.

Anticipating a continued economic slowdown for retail in North America, Jason Dussault said, "While we continue to remain optimistic about the future of Dussault Apparel, it is absolutely critical that the company continues to take the necessary steps to ensure the survival of the Dussault Apparel Brand's future."

Specifically, Mr. Dussault went on to say, "We have taken a number of important steps including a major reduction in overhead and operating expenses to ensure our future in such a difficult economic climate. Specifically, staff levels have been dramatically reduced, the Los Angeles Store was closed on October 31, 2008, office and warehouse space has been significantly reduced. In addition, going forward from a design, product development, production and inventory management point of view, we have adopted a discipline of creating only pre-sold inventory.

"We have also been successful in identifying low cost effective promotional methods to continue to build awareness of the Dussault Brand. For example, in the past three months we have received major media coverage to name a few in My Vancouver Magazine, 24 Hours, Skinnie Magazine, Transworld Business, CBC and Ask Men.com.

"We expect that these steps will dramatically reduce our cash needs and help to drive the brand and company toward a profitable future. On a positive note, the 2009 Magnificent Seven Hoodies Collection was marketed on a future booking basis only. I am pleased to report that the entire collection sold out."

David Goldman owner of one of Vancouver's premier retailers, BoysCo remarked, "Dussault continues to be one of our strongest brands, and the most recent collection doesn't disappoint."

Mr. Dussault concluded by saying, "I have just returned from the ski industry show, the SIA in Las Vegas, where we presented our Dussault designed and developed Money Bags product line to the adrenaline and extreme sports market. The response was overwhelmingly favorable. Head sales agent of Living Dream, Mike Rosen, said the reaction from retailers to the Money Bags line exceeded everyone's expectations."

Dussault Apparel Inc

Must ReadView All

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

(left to right) Rohit Munjal, Ashok  Shah, Rahul Mehta, Premal Udani, Rajesh Masand and Jayesh  Shah

Textiles | On 28th Jun 2017

CMAI to host 822 exhibitors at 65th National Garment Fair

The Clothing Manufacturers Association of India (CMAI) will host over ...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Kaizad Hansotia

Competition is the best thing that can happen to a startup

Rashi Menda

Every fifth sale we make on Zapyle is a repeat purchase

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search