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Dassault Apparel spells out strategy to remain competitive
Feb '09
Dussault Apparel Inc Jason Dussault, Dussault Apparel, Founder and Chief Creative Officer, provides corporate update for Dussault Apparel and strategy aimed at remaining competitive in a difficult economy.

Anticipating a continued economic slowdown for retail in North America, Jason Dussault said, "While we continue to remain optimistic about the future of Dussault Apparel, it is absolutely critical that the company continues to take the necessary steps to ensure the survival of the Dussault Apparel Brand's future."

Specifically, Mr. Dussault went on to say, "We have taken a number of important steps including a major reduction in overhead and operating expenses to ensure our future in such a difficult economic climate. Specifically, staff levels have been dramatically reduced, the Los Angeles Store was closed on October 31, 2008, office and warehouse space has been significantly reduced. In addition, going forward from a design, product development, production and inventory management point of view, we have adopted a discipline of creating only pre-sold inventory.

"We have also been successful in identifying low cost effective promotional methods to continue to build awareness of the Dussault Brand. For example, in the past three months we have received major media coverage to name a few in My Vancouver Magazine, 24 Hours, Skinnie Magazine, Transworld Business, CBC and Ask Men.com.

"We expect that these steps will dramatically reduce our cash needs and help to drive the brand and company toward a profitable future. On a positive note, the 2009 Magnificent Seven Hoodies Collection was marketed on a future booking basis only. I am pleased to report that the entire collection sold out."

David Goldman owner of one of Vancouver's premier retailers, BoysCo remarked, "Dussault continues to be one of our strongest brands, and the most recent collection doesn't disappoint."

Mr. Dussault concluded by saying, "I have just returned from the ski industry show, the SIA in Las Vegas, where we presented our Dussault designed and developed Money Bags product line to the adrenaline and extreme sports market. The response was overwhelmingly favorable. Head sales agent of Living Dream, Mike Rosen, said the reaction from retailers to the Money Bags line exceeded everyone's expectations."

Dussault Apparel Inc

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