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Growth in domestic apparel brands brings much needed relief
02
Mar '09
On the lines of Vietnamese clothing manufacturers zeroing in to the domestic sector, the Bangladeshi's have also picked up the cue and have started exploring local markets by launching brands and campaigns in order to promote the same.

This change has come about due to an ever increasing purchasing power of the local population and a growing customer base, which now seeks quality and branded apparels and is also willing to pay the price for branded products.

However, the garment export sector, which was riding a global boom in the last few years and chalking exponential growth rates, is now faced with the prospect of a falling and depressing international market, due to recessionary trends.

Experts aver that with consumers becoming more and more fashion conscious and preferring to buy branded apparels, rather than off the rack clothes, the domestic apparel industry is growing in length, breadth and depth.

Domestic apparel brands are increasing their distributor and retail networks and opening new offices in frenzy, in a bid to gain a sizeable market share, what with the first day of the upcoming Bangladesh New Year, close in sight.

Fibre2fashion News Desk - India

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