Home / Knowledge / News / Apparel/Garments / Toby Keith launches 'Tk Steelman' clothing line casual brand
Toby Keith launches 'Tk Steelman' clothing line casual brand
02
Mar '09
Toby Keith launches his very own clothing line, TK Steelman. Launching with a Feb. 18 event at his own I Love This Bar & Grill in Harrah's Las Vegas, the line was developed in partnership with Royal Merchandising Group, which already produces merchandise for Keith's restaurants.

Toby's new clothing line takes his relationship with RMG two steps forward to offer moderately priced clothing centered around his vision. The initial launch will appeal to men in the 25-54 demo with a range of options including long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and more. Each item has been personally approved by Toby Keith.

The look mixes the influences Keith brings to his own wardrobe – part rocker and part biker with a "country sexy" aesthetic punctuated by oilfield imagery in the brand's logos and font selections. Toby, of course, worked in the oilfields by day and played music on the side prior to making the fulltime commitment to pursue music and releasing his debut No. 1 smash "Should've Been A Cowboy" in 1993.

A special request from Keith was for the brand to feature more sleeveless shirts, a nod to the fact that Toby has personally removed the sleeves from so many shirts he owns. The entry-level line, aimed at retailers like Kohl's, Target, Wal-Mart and Macy's, will expand to women following its initial launch.

And so, add one more endeavor to the ever-expanding dominion of Toby Keith, who was named Forbes' Top-Earning Male Musician in 2008 with a gross of $48 million. Business acumen aside, there's no denying the foundation for Keith's tremendous success is his status as one of the most accomplished music makers of his era. He's sold more than 25 million albums in this decade alone, written the overwhelming majority of his biggest hits and continues to fill arenas and amphitheaters coast to coast.

Toby Keith

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Lee Cooper

Apparel/Garments | On 28th Mar 2017

CCI clears FLFL proposal to divest Lee Cooper

The Competition Commission (CCI) of India has approved the proposal...

Textiles | On 28th Mar 2017

Bardoli CEFC to benefit south Gujarat MSMEs

India’s first common engineering facility centre (CEFC) at Bardoli,...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search