Home / Knowledge / News / Apparel/Garments / Toby Keith launches 'Tk Steelman' clothing line casual brand
Toby Keith launches 'Tk Steelman' clothing line casual brand
02
Mar '09
Toby Keith launches his very own clothing line, TK Steelman. Launching with a Feb. 18 event at his own I Love This Bar & Grill in Harrah's Las Vegas, the line was developed in partnership with Royal Merchandising Group, which already produces merchandise for Keith's restaurants.

Toby's new clothing line takes his relationship with RMG two steps forward to offer moderately priced clothing centered around his vision. The initial launch will appeal to men in the 25-54 demo with a range of options including long-sleeve shirts, t-shirts, polos, sweatshirts, jeans, cowboy hats, baseball caps, bandanas, belts, leather wrist straps and more. Each item has been personally approved by Toby Keith.

The look mixes the influences Keith brings to his own wardrobe – part rocker and part biker with a "country sexy" aesthetic punctuated by oilfield imagery in the brand's logos and font selections. Toby, of course, worked in the oilfields by day and played music on the side prior to making the fulltime commitment to pursue music and releasing his debut No. 1 smash "Should've Been A Cowboy" in 1993.

A special request from Keith was for the brand to feature more sleeveless shirts, a nod to the fact that Toby has personally removed the sleeves from so many shirts he owns. The entry-level line, aimed at retailers like Kohl's, Target, Wal-Mart and Macy's, will expand to women following its initial launch.

And so, add one more endeavor to the ever-expanding dominion of Toby Keith, who was named Forbes' Top-Earning Male Musician in 2008 with a gross of $48 million. Business acumen aside, there's no denying the foundation for Keith's tremendous success is his status as one of the most accomplished music makers of his era. He's sold more than 25 million albums in this decade alone, written the overwhelming majority of his biggest hits and continues to fill arenas and amphitheaters coast to coast.

Toby Keith


Must ReadView All

Courtesy: Bangladesh Bank

Apparel/Garments | On 22nd May 2018

Bangladesh Bank enhances EDF loan limit to $25 million

Bangladesh Bank has enhanced the loan limit under Export Development...

Sri Lanka's textile imports up 32.5% in February 2018

Textiles | On 22nd May 2018

Sri Lanka's textile imports up 32.5% in February 2018

In what might be an indication of higher exports in the coming...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search