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Apparel brand 'ConneXions' celebrates first anniversary
Mar '09
Lifestyle apparel brand “ConneXions” of Chiripal Lifestyle Ltd is celebrating its first anniversary on 6th March with fanfare and gusto. CLL has opened 3 stores in Ahmedabad, one each in Baroda, Navi Mumbai, Navsari, Junagarh, Morbi and Rajkot during the last year.

The company has made elaborate arrangements to celebrate its anniversary by hosting game shows, sponsoring bumper prizes and offering discounts at its stores in 10 Acres Mall in Ahmedabad, Seven Seas Mall in Baroda and Isckon Mall in Rajkot. Special prizes will be given to people having birthday or anniversary on 6th day of any month.

Mr. Vishal Chiripal, CEO of Chiripal Lifestyle Ltd confided that although the time is not good owing to slowdown in economy, we are targeting tier 2 and 3 cities where the effect of slowdown is minimal. We are focusing on creativity in designs and being dynamic in terms of market. 'ConneXions' is especially designed to grab the attention of age group of 17-35 and fulfill their fashion aspirations at value price.

Talking about the present gloomy economic environment, Mr Vishal Chiripal stated that recessionary period is the time for seasoning, consolidation and innovation. The slowdown in Indian economy has affected retail industry; however, we have acquired an innovative approach that would help us to stand different. The rentals of stores, which constitute a major part of expenditure, are down. The buying power of status conscious Indian middle class is still intact. This resilient middle class is responsible for 7% plus growth in GDP of India despite global recession. India will play a major role in reversal of global economic doom, Chiripal asserted.


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