Three hundred up-and-coming Thai designers showcased their knowledge of 100 percent cotton fabric and versatile design skills during the COTTON USA Design Challenge 2008. This third annual design competition for fashion students advocated young designers to support the Thai textile and garment industries and U.S. cotton.
As part of a major PR campaign, the competition also heightened consumer awareness of the fashionable side of cotton and COTTON USA. The winning designer traveled to New York Fashion Week and the trip was broadcast on Thai television.
The COTTON USA Design Challenge was awarded “Campaign Publicity” finalist for the Thailand's Adman Award in 2006 and has accumulated over $1.7 million in earned advertising value (EAV) for the competitions in 2006 and 2007. The 2008 competition has brought in $1.8 million in EAV.
Cotton Council International
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