NIKE introduces unique apparel system for NCAA team
12 Mar '09
4 min read
Gonzaga University: The spiked collar of Gonzaga's bulldog mascot inspired the circular spiked design while the school's commitment to rise to the occasion led to a symbol of prosperity running vertically at the top. “Go Zags” is the design's centerpiece.
The University of Memphis: Dynamic tiger stripes representing the boldness of the mascot inspire this jersey design. The team's “refuse to lose” quote is abbreviated and included at the center of this design.
Michigan State University: Spartan battle armor inspired the dynamic pattern running throughout this jersey while the Michigan State logo forms the foundation. An ancient Greek shield design surrounds the Michigan State logo.
University of Oregon: Grid pattern detail throughout represents the trusses in the roof on U of O's Mac Court while the beams of the roof run vertically. The iconic Oregon “O” is the design's centerpiece.
Custom Designed Hyperdunks Unveiled To bring the look full circle, each of these five teams went from the backboard to the drawing board by joining NIKEiD for one-of-a-kind shoe design sessions. The student athletes worked closely with NIKEiD designers to create a look that captures the essence of their program.
The Nike Hyperdunk has ushered in a new era of superior, lightweight design. Featuring Flywire, a performance architecture that uses thin and very strong nylon fibers to support the foot, the Hyperdunk is a favorite shoe among Nike's college teams.
This NIKEiD design sessions marked the first time Nike allowed collegiate teams total control over customizing their own team basketball shoes. The design potential was extensive, and players showcased their creativity and team identity. Fans of each school can replicate their team's design at NIKEiD.com.
The combination of the Nike Pro Combat, Aerographic jerseys and custom Hyperdunks combine for an unbeatable triple threat for March.
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