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Ayurvastra - Weaving a healthy 'dress code'
16
Mar '09
Kerala, the land of enormous hidden value of ayurveda is now set for action in weaving of ayurvedic clothes. Though this method of weaving was adopted for centuries, during the course of time, the craft was ignored and seldom practiced. This forgotten craft is now rejuvenated by the weavers of Balaramapuram in Thiruvananthapuram district in Kerala.

'Ayurvastra', is a method of dyeing fabrics using various natural herbs like tulsi, sandalwood, turmeric, and neem. These fabrics are permeated with therapeutic herbs, and aromatic oil, and posses' medicinal properties good for treating skin ailments and many other health related disorders. It is woven on a hnadloom with 100% organic cotton, and without any artificial colorants. Dyeing is done with natural spring, or ground water using only firewood.

The fabric enjoys colossal demand in foreign countries like Saudi Arabia, Uk, Germany, Taiwan, Malaysia, Japan, and Singapore. Women of royal family in Saudi Arabia prefer purdahs made of this fabric. With the increasing awareness about eco friendly living, ayurvastra is gaining immense popularity.

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