Home / Knowledge / News / Apparel/Garments / Ayurvastra - Weaving a healthy 'dress code'
Ayurvastra - Weaving a healthy 'dress code'
16
Mar '09
Kerala, the land of enormous hidden value of ayurveda is now set for action in weaving of ayurvedic clothes. Though this method of weaving was adopted for centuries, during the course of time, the craft was ignored and seldom practiced. This forgotten craft is now rejuvenated by the weavers of Balaramapuram in Thiruvananthapuram district in Kerala.

'Ayurvastra', is a method of dyeing fabrics using various natural herbs like tulsi, sandalwood, turmeric, and neem. These fabrics are permeated with therapeutic herbs, and aromatic oil, and posses' medicinal properties good for treating skin ailments and many other health related disorders. It is woven on a hnadloom with 100% organic cotton, and without any artificial colorants. Dyeing is done with natural spring, or ground water using only firewood.

The fabric enjoys colossal demand in foreign countries like Saudi Arabia, Uk, Germany, Taiwan, Malaysia, Japan, and Singapore. Women of royal family in Saudi Arabia prefer purdahs made of this fabric. With the increasing awareness about eco friendly living, ayurvastra is gaining immense popularity.

Click here to read more.

Fibre2fashion News Desk - India


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Hannah Lane
Redress

Encouragement from brands will motivate supply chains to become more...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.0%
No
17.2%
Skip
13.8%

Total Votes: 29

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
41.4%
No
37.9%
Skip
20.7%

Total Votes: 29

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
82.8%
No
6.9%
Skip
10.3%

Total Votes: 29

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
58.6%
No
10.3%
Skip
31.0%

Total Votes: 29


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X