Home / Knowledge / News / Apparel/Garments / Ayurvastra - Weaving a healthy 'dress code'
Ayurvastra - Weaving a healthy 'dress code'
16
Mar '09
Kerala, the land of enormous hidden value of ayurveda is now set for action in weaving of ayurvedic clothes. Though this method of weaving was adopted for centuries, during the course of time, the craft was ignored and seldom practiced. This forgotten craft is now rejuvenated by the weavers of Balaramapuram in Thiruvananthapuram district in Kerala.

'Ayurvastra', is a method of dyeing fabrics using various natural herbs like tulsi, sandalwood, turmeric, and neem. These fabrics are permeated with therapeutic herbs, and aromatic oil, and posses' medicinal properties good for treating skin ailments and many other health related disorders. It is woven on a hnadloom with 100% organic cotton, and without any artificial colorants. Dyeing is done with natural spring, or ground water using only firewood.

The fabric enjoys colossal demand in foreign countries like Saudi Arabia, Uk, Germany, Taiwan, Malaysia, Japan, and Singapore. Women of royal family in Saudi Arabia prefer purdahs made of this fabric. With the increasing awareness about eco friendly living, ayurvastra is gaining immense popularity.

Click here to read more.

Fibre2fashion News Desk - India


Must ReadView All

Polyester yarn price surge affects Surat textile industry

Textiles | On 22nd May 2018

Polyester yarn price surge affects Surat textile industry

The prices of polyester yarn have increased about 12-15 per cent in...

Provide power at Rs 8/kWh to textile units: APTMA

Textiles | On 22nd May 2018

Provide power at Rs 8/kWh to textile units: APTMA

All Pakistan Textile Mills Association (APTMA) has asked the...

Courtesy: Myntra

Fashion | On 22nd May 2018

Myntra to launch exclusive red carpet line at IIFA 2018

India’s leading destination for fashion online, Myntra, is all set to ...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search