Home / Knowledge / News / Apparel/Garments / PGB to develop Calvin Klein golf apparel & accessories range
PGB to develop Calvin Klein golf apparel & accessories range
17
Mar '09
Calvin Klein Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation announced that it has entered into a strategic licensing agreement with Premium Golf Brands (PGB), Europe's largest supplier of golf apparel, to manufacture and distribute men's and women's golf apparel and accessories under the 'Calvin Klein Golf' brand name. PGB replaces a prior licensee in this market.

Under the multi-year agreement, PGB will be the exclusive global licensee for men's and women's golf clothing and accessories. PGB had been the European distributor for the predecessor licensee from the time that the Calvin Klein Golf brand was launched in early 2008 and presently operates Calvin Klein Golf showrooms in Cork, Ireland; London and Manchester, UK; Villamoura, Portugal; Berlin, Germany; and Costa del Sol, Spain.

The men's and women's Calvin Klein Golf Spring 2009 range is available at retail now from leading golf specialty stores and resorts in the UK, Ireland, Spain, Portugal, Germany, Finland, Turkey, and Sweden. A full European roll out of the brand is expected by the end of the next quarter, and it is planned that by Spring 2010 the global distribution of Calvin Klein Golf will expand to reach the Middle East (Dubai), the Americas, Africa, and Asia. It is currently expected that U.S. deliveries will begin by mid 2010, and will be offered through leading golf specialty stores and resorts nationwide at that time.

Working under direction of Kevin Carrigan, Creative Director for ck Calvin Klein and Calvin Klein, the line will continue to uphold the modern aesthetic of the Calvin Klein brand aesthetic with clean lines, classic cuts, and color palettes which seamlessly transition from the fairways to the clubhouse and beyond.

Said Tom Murry, Calvin Klein Inc's President & CEO, “We believe that Premium Golf Brands is an exceptional choice for Calvin Klein as we expand our presence in the global golf market. We are confident that the company understands the importance we associate with the brand and has the skills, market knowledge, and relationships to take Calvin Klein to the international golf market. PGB's leadership position in the European golf market, experience, and success to date speak volumes, and we are delighted to announce this new partnership.”

“This agreement represents an outstanding opportunity for Premium Golf Brands,” said Grahame Jenkins, Managing Director, PGB. The Calvin Klein brand is synonymous with style and quality, so we are proud to partner with them to create a distinctive line of Calvin Klein Golf products. Given the strength of the Calvin Klein brand, their innovative marketing programs, and the growing interest in the sport of golf, we believe the Calvin Klein Golf lines will perform well in all geographic markets.”

As PGB is based in Ireland, the agreement will be formally announced by executives from PGB and CKI, following a breakfast in New York City today honoring Ireland's Prime Minister, Brian Cowen who is leading a trade mission from Ireland to the U.S. The event will be hosted by Enterprise Ireland, the Government Agency responsible for driving leadership and growth for innovative Irish companies in international markets.

Calvin Klein Inc


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search