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RBR Garments forays into producing clothing from mineral fibre
17
Mar '09
The economic downturn has people thinking out of the box, in a bid to survive through this tsunami like economic crisis. A few brave entrepreneurs from the textile and garment industry in India, too are venturing in to uncharted territory.

RBR Garments Pvt Ltd. is one such company, which decided to walk the talk and ventured in to manufacturing garments from fibres of minerals. RBR Garments is a Tirupur based all kinds of knitted garment exporting company which began operations in 1987.

RBR garments has started working on an innovative product development of producing garments from mineral fibres, imported from Taiwan, though as of yet, the market share of this enterprising innovation is very small in comparison to traditional textiles.

What started as a small scale unit is today a Government Recognized Export House producing nearly 500,000 pieces per month It had a group turnover of around US $18 million last year and by 2010 it is expected to touch $25 million.

Fibre2fashion spoke to Mr Shanmuga Sundaram, Director of RBR Garments, who explained by saying, "We produce from innovative fibres as per demand from our customers. Previously we have manufactured from bamboo and coconut fibres too".

He continued by saying, "Mineral fibre is man-made fibre, which comes out of minerals and is recycled into fibre. It has very good properties like wicking, water repellant, antimicrobial etc., though it priced slightly higher by 25 percent compared to cotton fibre".

According to him there are many advantages related with the mineral fibre. He said, "Natural technology in mineral fabrics is permanent and does not wash off or wear out and improves performance and comfort of fabrics".

He explained further by saying, "The naturally occurring minerals in mineral fabrics are widely used to purify and soften water because of their ability to absorb impurities and they can also wick and evaporate moisture quickly and can be normally washed and dried".

He concluded by saying, "It also by provides exceptional evaporative cooling, odor resistance and added UV protection. We have received orders for 5,000 units from a US based customer and we will manufacture Polo shirts from this mineral fibre."

Fibre2fashion News Desk - India


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