Ms Royak joins intimate apparel firm

17 Mar '09

2 min read

Maidenform Brands Inc announced the appointment of Patricia J. Royak as Senior Vice President (SVP) and Managing Director (MD) of International. In this newly-created position, Ms. Royak will oversee all aspects of the Company's growing international portfolio. She will report directly to Patrick J. Burns, Executive Vice President, Sales and Marketing.

Ms. Royak joins Maidenform with over 25 years of apparel and accessories experience. She most recently served as President of Calvin Klein Jeans, a division of The Warnaco Group, Inc. Previously, she was Vice President of Global Brand Marketing for Liz Claiborne Apparel and President, Liz Claiborne Europe; both divisions of Liz Claiborne Inc. Ms. Royak spent eighteen years at Levi Strauss & Company including five years in their Asia Pacific division where she played a key role in re-engineering the supply chain and repositioning the brand.

Maurice S. Reznik, CEO, commented, "The international marketplace is an important element of our strategic thrust at Maidenform, and Ms. Royak's experience will give us a competitive advantage as we continue to grow our market share around the world."

Patrick J. Burns, Executive Vice President, Sales and Marketing, added, "We are delighted to welcome Pat to our team. Her strong background in building international businesses and her experience running global lifestyle brands will be a catalyst for us as we grow our portfolio of brands globally in Maidenform, and our licensed brands Donna Karan and DKNY."

Maidenform Brands Inc

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