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Mare D'Amare to promote high quality beachwear
Mar '09
The second edition of MARE D'AMARE will take place in Florence from July 4 to July 6, 2009. A new exhibition location, the Arsenale, will allow to easily welcome exhibitors and buyers.

It is located inside the Fortezza Da Basso which is one of the city's most important monuments from the Medici era.

The complex extends over an area of nearly 100,000 square metres (55,000 indoor).

The number and variety of rooms/spaces available make it an ideal setting for trade fairs.

Mare D'Amare is the key trade show event dedicated to the highest quality beachwear, a tribute to the excellence of beachwear collections Made in Italy which draws to Florence the protagonists of the field, from manufacturers to designers.

During the 2008 edition, 5000 visitors from all over Europe were able to enjoy a preview of the 2009 beachwear collections presented by 120 brands, the most important in Italy and Europe.

The 2009 edition, which will take place from July 4 to July 6, will debut in highly prestigious context, the Padiglione Arsenale. This exhibition space extends over 3000 square meters and is the most well-known in the fashion system.

The next edition will be characterized by a focus on high specialization, more and more on demand, and by a push towards a definite international expansion.

Our objectives for the second edition:
- to develop networking opportunities
- to promote high quality beachwear


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