Launch of race-inspired IZOD/INDY Apparel line next month
25 Mar '09
4 min read
Throughout the 2009 IndyCar Series season, in-store events will take place at select Macy's stores around the country to further support the launch of the IZOD/INDY sportswear line, beginning with the first race of the season in St. Petersburg, Florida. These events include meet-and-greet autograph sessions with current IndyCar Series drivers and legends of the Indianapolis 500, as well as an IZOD/INDY racecar showcase, two-seater racecar rides, and the official IndyCar Series Fan Zone. Events will be held in markets such as Los Angeles, CA, Kansas City, KS, Indianapolis, IN, Dallas/Ft. Worth, TX, Richmond, VA, Columbus, OH, New York, NY, San Francisco, CA, Chicago, IL and Miami, FL.
"We couldn't be happier with the IZOD team and the enthusiasm they have shown towards the IndyCar Series," said Terry Angstadt, president of the commercial division for the Indy Racing League. "The IZOD-Macy's partnership and promotional plan is easily one of the biggest we have seen outside of our endemic space and will transcend the sport. A race-inspired clothing line around the series and the Indianapolis Motor Speedway's Centennial Era is fantastic for our fans and the sport."
Under its July 2008 sponsorship agreement, PVH also provides apparel to IRL and IMS executives and crew -- from pit officials and track flagmen to the on-air broadcast talent and track announcers. This exclusive collection is inspired by the uniquely American heritage of IndyCar racing and designed to address the performance needs of IRL and IMS staff.
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