Collections at Mode Lingerie to definitely seduce the buyers

28 Mar '09

4 min read

Organized by Eurovet, the world's leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries Association (HKIAIA), the third Hong Kong Mode Lingerie will be held on April 7-8, 2009 at the Hong Kong Convention and Exhibition Centre.

Not only is the Hong Kong Mode Lingerie the best sourcing platform for intimates and beachwear buyers and suppliers worldwide it is also recognized by the industry as the truly international and of the highest quality. The most represented countries and regions are: HK, China, Taiwan, France, USA, Thailand, UK, India, Spain, Italia and Malaysia.

Despite the global economic downturn, Eurovet believes that Hong Kong Mode Lingerie will provide unparalleled business opportunities for the industry.

This year, an increased online visitors' registration rate (90% of Lingerie Manufacturers are registered vs. 40% last year, 18% of Department stores vs. 3% and 29 % of specialist chain stores vs. 4%) from major names such as Visitors include : Abercrombie & Fitch, Aubade, Carrefour, Chantelle, Charmante, DIM, Easy Shop, Etam, H&M, Hop Lun, La Perla, Marks & Spencers, MAST, Miss Mary of Sweden, Selmark, Industrias Valls, TESCO, The Berlei Group, Triumph, Vanity Fair, Victoria's Secret, Wacoal, Wolf Lingerie and about 150 exhibitors from Europe and Asia showcasing their latest collections of fabrics, laces, embroideries and accessories for lingerie and beachwear convince us that the upcoming exhibition will have a truly international and qualified attendance.

The third Hong Kong Mode Lingerie takes on “Keys to Seduction” as its trends forum theme as the materials today are about dazzling seductive, dainty yet sexy, breathtakingly alluring as well as lavishly luxurious. OEM and ODM manufacturers at the show will also introduce their know-how in manufacturing those lingerie items.

Exhibitors from around the world echo with tomorrow's trends and showcase their “seductive” collections to attract buyers. The trends forum, organized in cooperation with leading intimate apparel and swimwear design office Concepts Paris, will be the opportunity for buyers to find the keys to the latest trends, based on the exhibitors' available samples. It will introduce the latest fabrics and technologies to enhance the transparency, softness, comfort for lingerie design and production. Associating organic yarns, lightweights, environmental friendly manufacturing with elegance and allure, the collections will definitely seduce the buyers'.

An extensive program of seminars and conferences during the Hong Kong Mode Lingerie is being organized by Eurovet using its experience in organizing professional and international intimate apparel events. The upcoming lingerie trends, in-depth market updates, business intelligence and latest technologies will be decoded for both participating buyers and exhibitors.

In addition to a French Pavilion with Les Tissages Perrin, Brunet International, Satab, Seram, Noyon, Broderies Deschamps etc., and a Thai Pavilion with Textile Prestige, Capital Tricot. Femina Lace etc exhibitors include also: Fibres, fabrics, laces, accessories, cups and trimmings manufacturers such as: Penn Asia (Thailand), Bodyfoam by Recticel (Belgium), Willy Hermann – Superfine (Austria), Bischoff Textil (Switzerland), Guandong Derun (China), Dogi International (Spain/HK), E.Boselli (Italy/HK), Carvico – Jersey Lomellina(Italy/HK), Tianhai Lace (China), Hokuriku S.T.R. (Japan), Teijin (HK/Japan), etc. OEM & ODM, production capacities such as: ACE Style Group (HK), Asian Pioneer HK (HK), Skymax (HK), Princess Bra (Thailand), Kyra Mode (Thailand) etc.Magazines and Trends Offices such as: Carlin International, Concepts Paris, Linea Intima, China apparel, and partnerships with the Hong Kong Polytechnic University, the Hong Kong Productivity Council magazines etc…